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Master of Digital Media

BECOME A PART OF ONE OF THE TOP RANKED UNIVERSITIES IN PAKISTAN

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Introduction to

Master of Digital Media

The Master of Digital Media program at Iqra University equips students with the advanced skills and knowledge to thrive in the ever-evolving digital landscape. This intensive program delves into cutting-edge digital media technologies, storytelling techniques, and strategic thinking, preparing students to become leaders in the creation and management of compelling digital content.

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Learning Outcomes

  • Master advanced concepts in digital media production, including interactive media, web design, and mobile app development.
  • Develop a strong understanding of user experience (UX) design principles and user interface (UI) design best practices.
  • Refine your storytelling skills to craft engaging narratives across various digital platforms.
  • Analyse emerging digital media trends and technologies, such as virtual reality and augmented reality.
  • Develop and implement effective digital marketing strategies to reach target audiences online.
  • Gain expertise in project management methodologies for successful digital media project execution.
  • Hone your critical thinking and problem-solving skills to tackle complex challenges in the digital media field.
  • Cultivate strong leadership and communication skills to collaborate effectively within creative teams.
  • Develop a comprehensive understanding of digital media ethics and legal considerations.

Job Market

The Master of Digital Media opens doors to a wide range of exciting career opportunities in various industries heavily reliant on digital media. Graduates can pursue roles such as:

  • Digital Media Director
  • Digital Marketing Manager
  • User Experience (UX) Designer
  • User Interface (UI) Designer
  • Web Developer (front-end and back-end)
  • Mobile App Developer
  • Content Strategist (Digital Media)
  • Social Media Marketing Manager
  • Digital Media Producer
  • Interactive Media Designer

This degree also serves as a strong foundation for further education in specialised areas of digital media, such as digital media management, digital media entrepreneurship, or emerging technologies like virtual reality or artificial intelligence.

Curriculum

  • Digital Marketing Fundamentals
  • Customers Insights and SMM
  • Marketing Campaigns
  • Search Engine Optimization

Campuses Offering

IU ORIC is thrilled to announce that 4 innovative packaging designs from IU have been granted design patents by the Intellectual Property Organization of Pakistan (IPO). A special endorsement to Dr. Baber Khan from the Media Sciences Department for his exceptional contributions.

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