Introduction to
Digital Marketing
The Bachelor of Digital Marketing program at Iqra University equips you with the skills and knowledge to navigate the dynamic world of online marketing. This program explores various digital marketing channels and strategies to help you create, manage, and measure effective online campaigns that drive brand awareness, engagement, and lead generation.
Learning Outcomes
- Develop and implement comprehensive digital marketing strategies across various platforms (search engines, social media, email marketing, etc.).
- Understand consumer behaviour in the digital age and utilise market research to tailor online campaigns.
- Create compelling content (text, visual, and video) optimised for search engines and social media engagement.
- Analyse website traffic, social media metrics, and campaign performance using data analytics tools.
- Master the principles of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
- Develop and manage effective social media strategies for brand building and audience engagement.
- Understand the importance of mobile marketing and integrate it into overall digital marketing strategies.
- Employ strong communication and analytical skills to present marketing recommendations and reports.
Job Market
The Bachelor of Digital Marketing prepares graduates for a variety of exciting career opportunities in the digital marketing field. Potential job opportunities include:
- Digital Marketing Specialist
- Search Engine Optimization (SEO) Specialist
- Social Media Marketing Specialist
- Content Marketing Specialist
- Email Marketing Specialist
- E-commerce Marketing Specialist
- Pay-Per-Click (PPC) Specialist
- Web Analytics Specialist
- Marketing Automation Specialist
- Digital Marketing Manager (Assistant)
This degree can also serve as a stepping stone for further education in specialised areas of digital marketing or related fields like marketing communications, e-commerce, or marketing analytics.
Curriculum
- Functional English
- Introduction To Mathematics
- Applications Of ICT
- Applications Of ICT Lab
- Islamic Studies
- Fundamentals of Management
- Micro Economics
- Introduction To Statistics
- Environmental Studies And Sustainability Theory
- Environmental Studies And Sustainability Lab
- Fundamentals of Marketing
- Pakistan Studies
- Academic & professional writing
- Ideology And Constitution Of Pakistan
- Financial Accounting Principles
- Introduction to Psychology
- Communication Skills
- Civics And Community Engagement
- Philosophy And Critical Thinking
- Introduction To Entrepreneurship
- Personal Development
- Macroeconomics
- Professional Ethics And Morality
- Photography
- Digital Illustration & Manipulation
- Culture, Media And Society
- Marketing Planning & Applications
- Principles Of Finance
- Website Development
- Introduction To Multimedia
- Social Media And Digital Marketing
- Business Statistics
- Research Methods And Skills
- Business Analytics
- Human Resource Theory & Practice
- Digital Media Entrepreneurship
- Creative Content Writing
- Internship
- Research Project I
- Digital Marketing Analytics
- Data Mining For Marketers
- Vlog Making And Marketing
- SMS And Email Marketing
- SEO Theory And Practice
- Research Project II
- Digital Consumerism
- Sme And Digital Engagement
- Cyber Security In Digital Space
- Integrated Marketing Communication
- Digital Media Buying And Planning
Campuses Offering