Introduction to
Media Studies
The Bachelor of Media Studies program at Iqra University equips students with a comprehensive understanding of the evolving media landscape. This program explores the theory, history, and practice of various media forms, from traditional print and broadcast media to the ever-growing digital world. You’ll develop critical thinking, analytical, and communication skills to navigate the complex world of media and information.
Learning Outcomes
- Analyse the historical development and social impact of various media forms.
- Critically evaluate media content and understand the role of media in society.
- Develop strong research and writing skills to explore media-related topics.
- Master the principles of media production, including audio, video, and visual communication.
- Gain proficiency in digital media tools and platforms for content creation and dissemination.
- Understand media law, ethics, and the importance of responsible media practices.
- Develop strong communication and collaboration skills to work effectively in media teams.
Job Market
The Bachelor of Media Studies prepares graduates for a diverse range of careers in the media and communications industry. Potential job opportunities include:
- Journalist
- Editor (Print, Online, Broadcast)
- Content Creator
- Social Media Manager
- Public Relations Specialist
- Marketing Communications Specialist
- Media Analyst
- Media Researcher
- Media Educator
- Copywriter
This degree can also serve as a stepping stone for further education in specialised fields of media studies, such as journalism, film studies, or communication management.
Curriculum
- Academic & Professional Writing
- Acting
- Aesthetics of Editing
- Art Direction
- Camera & Lighting Techniques
- Common Optional
- Common Optional
- Common Optional
- Common Optional
- Common Optional
- Common Optional
- Common Optional
- Digital Audio & Video
- Digital Compositing & Design
- Digital Illustration & Manipulation
- Documentary Writing & Directing
- Drawing and Perspective
- Elective I
- Elective II
- Elective III
- Elective IV
- Elective V
- Elective VI
- Elective VIII
- Emerging Trends in Social Media
- Ethics and Social Responsibility
- Fundamentals of Design
- Fundamentals of Marketing
- Introduction to Entrepreneurship
- Introduction to Future Studies
- Introduction to Information and Communications Technology
- Introduction to Media Sciences
- Islamic Studies
- Life Drawing
- Pakistan Studies
- Personal Development
- Philosophy And Critical Thinking
- Photography
- Project I
- Project II
- TVC Production
- World History
- World Literature
Campuses Offering