MBA (Marketing)
His research interests revolve around in the field of marketing, where he explores the intersections of consumerism, Country of origin, omni channels, branding and the use of AI in marketing etc. through innovative methodologies. His work has been published in renowned journals. In the classroom teaching, he is committed to fostering an environment of intellectual curiosity and critical thinking. He has designed and taught a range of courses, including Fundamentals of marketing, marketing planning and application, consumer behaviour, research project I & II, Industrial projects and thesis where he emphasizes practical applications and real-world problem-solving.
Dr. Muhammad Waqas Rana, is an accomplished and dedicated faculty member deeply passionate about education and research. With a Ph.D. in Marketing and hold an MBA degree in Marketing from UK., bring a wealth of expertise and enthusiasm to a role as a faculty member, Teaching in IQRA University since 2012. Beside that he had a corporate experience of 7 years. Worked for GEO television Pakistan, PC world and for Gekko field marketing.
