Iqra University

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Dr. Muhammad Waqas Rana

Lecturer
Iqra University

Education

MBA  (Marketing)

Research Interests

His research interests revolve around in the field of marketing, where he explores the intersections of consumerism, Country of origin, omni channels, branding and the use of AI in marketing etc. through innovative methodologies. His work has been published in renowned journals. In the classroom teaching, he is committed to fostering an environment of intellectual curiosity and critical thinking. He has designed and taught a range of courses, including Fundamentals of marketing, marketing planning and application, consumer behaviour, research project I & II, Industrial projects and thesis where he emphasizes practical applications and real-world problem-solving.

Biography

Dr. Muhammad Waqas Rana, is an accomplished and dedicated faculty member deeply passionate about education and research. With a Ph.D. in Marketing and hold an MBA degree in Marketing from UK., bring a wealth of expertise and enthusiasm to a role as a faculty member, Teaching in IQRA University since 2012. Beside that he had a corporate experience of 7 years. Worked for GEO television Pakistan, PC world and for Gekko field marketing.

Publications

IU ORIC is thrilled to announce that 4 innovative packaging designs from IU have been granted design patents by the Intellectual Property Organization of Pakistan (IPO). A special endorsement to Dr. Baber Khan from the Media Sciences Department for his exceptional contributions.

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