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Muhammad Umer Ahrar

Lecturer
Iqra University

Education

MBA

Bachelor of Commerce

Diploma in Higher Education

Research Interests

Marketing, Research and Statistics.

Biography

Muhammad Umer Ahrar embodies a rare blend of academic rigor and compassionate mentorship. Ahrar exhibited a keen intellect and a passion for understanding consumer behavior and market dynamics. Transitioning seamlessly into academia, Ahrar discovered his calling as an educator. His dynamic teaching style and commitment to student success made him a sought-after instructor. Beyond teaching, he assumed the role of a trusted student advisor, offering guidance and support to students, nurturing their talents and helping them navigate their academic and professional paths. Known for his integrity, humility, and unwavering commitment to student development, Muhammad Umer Ahrar stands as a beacon of excellence in academia, shaping the future of students with his expertise and mentorship.

Publications

  • Ahrar, M. U., Khan, M. E., & Hassan, J. (2022). Development Of Lean Enterprise Implementation Methodology: An Ism Approach. KASBIT Business Journal, 1-14.
  • Rana, M. W., Ahrar, M. U., & Liaquat, M. (2020). Trust in E-Retailing: Myth or Reality. KASBIT Business Journal, 113-124.
  • Rana, M. W., Nadeem, M., & Ahrar, M. U. (2023). The Role of Sales Personnel in Customer Involvement & Loyalty – The Mediating Role of Customer Engagement in Apparel Store.
  • International Journal of Trends and Innovations in Business & Social Sciences, 174-182.

IU ORIC is thrilled to announce that 4 innovative packaging designs from IU have been granted design patents by the Intellectual Property Organization of Pakistan (IPO). A special endorsement to Dr. Baber Khan from the Media Sciences Department for his exceptional contributions.

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