Ph.D. (Mass Communication)
Dr. Syeda Maliha Begum’s research interests lies within the realm of media and communication. With a keen focus on understanding the dynamics of modern communication channels, she explores various facets including traditional media, digital platforms, and emerging technologies. Dr. Maliha’s scholarly pursuits delve into the intricate mechanisms of advertising, delving into consumer behavior, brand communication, and the impact of advertising campaigns on society. Furthermore, her research extends into the realm of film and television, where she examines narrative structures, audience reception, and the socio-cultural implications of visual storytelling. Through his interdisciplinary approach, Dr. Maliha aims to unravel the complexities of media landscapes and contribute valuable insights to academia and industry alike.
Dr. Syeda Maliha Begum is a researcher and educator with a passion for understanding the complexities of Media and Communication. Currently, she holds the position of Assistant Professor at Iqra University.
Dr. Syeda Maliha Begum has served as an Assistant Professor at both Jinnah University for Women, within the Department of Media Studies, and Ilma University, where she taught in the Department of Media Science.
