Qualifications: PhD
Specialization: Relationship Marketing
Dr. Shabbir is a passionate and dedicated educator with a robust teaching portfolio, industry experience, and research background. He has successfully supervised 17 MS students in marketing. In addition, he has number of research publications to his credit, besides acting as a reviewer for local and international journals. Dr. Shabbir is a Fellow of the Chartered Institute of Marketing (CIM) and is also a Member of the Principles for Responsible Management Education (PRME) WG on Sustainability Mindset. In addition, he also serves as a Mentor for Public Relations, Inclusion, Support, and Mentoring (PRISM) – a mentoring initiative brought by PRCAs Race Ethnicity Equity Board (REEB), UK. His research interests include relationship marketing, consumer happiness, and customer advocacy.
