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Dr. Reema Frooghi

Associate Professor

Ph.D (Business Administration) (Marketing) From Iqra University

M. Phil. (Management Sciences) (marketing) From SZABIST

MBA (Marketing) From Hamdard University

BS (Hons) (Business Informatics) From Hamdard University

About

Dr. Reema Frooghi is an accomplished Associate Professor of Marketing and Manager Academics at Iqra University. With a Ph.D. in Business Administration (Marketing) and an MPhil in Marketing from SZABIST, Dr. Reema brings a wealth of academic expertise to her role. Over the past 10 years, she has demonstrated a passion for teaching and mentoring students, nurturing their growth and development in the field of marketing. Dr. Reema is committed to excellence in teaching and mentorship. With a dynamic teaching style and a genuine interest in student learning, she has taught a wide range of marketing courses at both the undergraduate and graduate levels. Dr. Reema’s research interests span a wide spectrum, including branding, marketing, consumer behavior, management, and business improvement. Her scholarly contributions extend to publications in both national and international journals, where she shares valuable insights and findings with the academic community. Her research, teaching, and professional contributions have left an indelible mark on the discipline, inspiring future generations of marketers to think critically, act ethically, and strive for excellence in all their endeavors.

Area of Expertise

  • Marketing
  • Managemet

Publications & Research Work

Dr. Muhammad Shahnawaz Adil

Dr. Muhammad Shahnawaz Adil is an Associate Professor of Leadership and Strategic Management at Iqra University, Karachi. He holds more than 17 years of full-time university teaching, research, mentorship, and graduate thesis supervision experience. Additionally, he has been serving as the Cluster Head (Management) since January 2020 at the Main Campus. He is currently a member of the advisory and review boards of 18 national and international scholarly journals. 

He has presented various research ideas at international conferences abroad and has published over 25 research papers in national and international journals with 700+ Google citations. He has also authored a monograph on Leadership and Strategy published in Germany. He is an HEC-approved PhD supervisor and five Ph.D. candidates are going to complete their doctoral thesis under his sole supervision. In addition to supervising several industrial projects, 32 MPhil and hundreds of MBA students have successfully passed their research thesis in the Management discipline under his sole supervision. His research interests include the dark side of leadership, workplace mistreatment, multilevel modeling, and creative performance in higher education. He completed a ten-day comprehensive Training of Trainers conducted by Sindh HEC in May 2023.

Dr. Shahnawaz earned his Ph.D. degree in Management from an AACSB and AMBA-accredited business school of Malaysia in 2021. Earlier, he received his MPhil from Iqra University, a ‘triple-crown’ (AACSB, AMBA, and EQUIS-accredited) MBA from Newcastle University (UK), Postgraduate Diploma from Stratford College London (UK), and B.Sc. (Honours) with Distinction from London Metropolitan University, UK. He has secured seven consecutive distinctions in his academic career and has clinched First Class First Position at Sindh Board of Technical Education. He has been associated with Iqra University as a permanent faculty member in the Department of Business Administration since August 2008. His main hobbies include horse-riding, playing scrabble, cooking, bird-farming, and long driving.

  • Qasim, S., Ahmed, W., & Frooghi, R. (2023). Influence of employees’ beliefs and values on shaping green work culture for boosting firm’s environmental performance.International Journal of Ethics and Systems.
  • Reema Frooghi, Qasim, S., Mehmood, K. (2022). Service Quality Impacts Customer Satisfaction and Customer Loyalty (Empirical Evidence from Apparel Industry of Pakistan), Global Journal for Management and Administrative Sciences, 3 (3), 1-20.
  • Raza, M., Reema Frooghi, & Aziz, A. (2020). Determinants of compulsive buying Behaviour in apparel industry of Pakistan.International Journal of Innovation, Creativity and Change11(11), 172-189.
  • Reema Frooghi, & Rashidi, Z. (2019). Does value co-creation impacts customer loyalty and repurchase intention.International Journal of Innovation, Creativity and Change (JBS)1(1).
  • Muhammad Raza, Reema Frooghi, Shamul Huda, Muhammad Asif Qureshi, “Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect on Entrepreneurial Marketing”, South Asian Journal of Management Sciences, Vol. 12(1), 56-79, 2018, http://sajms.iurc.edu.pk/issues/2018a/SAJMS4.pdf
  • Sahar Afshan, Arshian Sharif, Nazneen Waseem, and Reema Frooghi. “Internet banking in Pakistan: an extended technology acceptance perspective.” International Journal of Business Information Systems 27, no. 3 (2018): 383-410.
  • Adil, N., Rashidi, Z., & Reema Frooghi. (2018). “Strengthening school management committees: A framework for process and outcome”International Journal of Educational Management32(4), 701-718.
  • “Switching Behavior of Young Adult’s in Cellular Service Industry: An Empirical study of Pakistan” Wajeeha Aslam, Reema Frooghi, Global Business Review, 2018, 19(3).
  • Frooghi, R., Ghouri, A. M., Waseem, S. N., & Zehra, S. (2017). Mediation analyses of website features on online purchasing behaviorKASBIT Business Journal10(1), 77-105.
  • The Integration of Loyalty, Satisfaction, and Relationship Commitment Models to Predict Customer Retention in Pakistani Telecom Sector”, Reema Frooghi, Sahar Afshan, S. Nazneen Waseem, South Asian Journal of Management Sciences, Vol. 10(2), 56-79, 2016, http://sajms.iurc.edu.pk/issues/2016b/Fall2016V10N2P5.pdf
  • “Empirical Assessment of the Constructs: Workplace Engagement, Job Burnout and Turn Over Intention”, Nazneen Waseem, Reema Frooghi, Bushra Shahzad Khan, Journal of Education and Social Sciences, Vol. 4 (2), 112 – 131, 2016, http://geistscience.com/JESS/issue2-16/Article3/JESS1604203.pdf
  • “Customer Orientation of Service Employees: A Phantom Model Approach”,Reema Frooghi. (2016), Journal of Business, 12(1), 219-246, http://ibt.edu.pk/qec/jbs/12.1/15.pdf
  • Effect of offline parent brand dimension on online trust, satisfaction and loyalty: In Context of Newspaper Industry” Reema Frooghi, S. Nazneen Waseem, Sahar Afshan, Journal of Management Sciences, 2 (2), 2015, http://geistscience.com/JMS/Early-Issue/Article1/JMS1502101.pdf
  • “Employee Motivation: A Comparative Analysis of Banks in Pakistan”,Lambert Academic Publishing, October 2014.
  • “Impact of Human Resource Practices on Teachers’ Performance: A mediating role of monitoring”, Nazneen Waseem, Reema Frooghi, Sahar Afshan, Journal of Education and Social Sciences, Vol. 1(2): 31-55, 2013, http://geistscience.com/JESS/issue2-13/Article1/JESS1302101.pdf