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Dr. Reema Frooghi

Associate Professor
Iqra University

Education

Ph.D (Business Administration) (Marketing) From Iqra University

M. Phil. (Management Sciences) (marketing) From SZABIST

MBA (Marketing) From Hamdard University

BS (Hons) (Business Informatics) From Hamdard University

Research Interests

  • Marketing
  • Managemet

Biography

Dr. Reema Frooghi is an accomplished Associate Professor of Marketing and Manager Academics at Iqra University. With a Ph.D. in Business Administration (Marketing) and an MPhil in Marketing from SZABIST, Dr. Reema brings a wealth of academic expertise to her role. Over the past 10 years, she has demonstrated a passion for teaching and mentoring students, nurturing their growth and development in the field of marketing. Dr. Reema is committed to excellence in teaching and mentorship. With a dynamic teaching style and a genuine interest in student learning, she has taught a wide range of marketing courses at both the undergraduate and graduate levels. Dr. Reema’s research interests span a wide spectrum, including branding, marketing, consumer behavior, management, and business improvement. Her scholarly contributions extend to publications in both national and international journals, where she shares valuable insights and findings with the academic community. Her research, teaching, and professional contributions have left an indelible mark on the discipline, inspiring future generations of marketers to think critically, act ethically, and strive for excellence in all their endeavors.

Publications

  • Qasim, S., Ahmed, W., & Frooghi, R. (2023). Influence of employees’ beliefs and values on shaping green work culture for boosting firm’s environmental performance.International Journal of Ethics and Systems.
  • Reema Frooghi, Qasim, S., Mehmood, K. (2022). Service Quality Impacts Customer Satisfaction and Customer Loyalty (Empirical Evidence from Apparel Industry of Pakistan), Global Journal for Management and Administrative Sciences, 3 (3), 1-20.
  • Raza, M., Reema Frooghi, & Aziz, A. (2020). Determinants of compulsive buying Behaviour in apparel industry of Pakistan.International Journal of Innovation, Creativity and Change, 11(11), 172-189.
  • Reema Frooghi, & Rashidi, Z. (2019). Does value co-creation impacts customer loyalty and repurchase intention.International Journal of Innovation, Creativity and Change (JBS), 1(1).
  • Muhammad Raza, Reema Frooghi, Shamul Huda, Muhammad Asif Qureshi, “Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect on Entrepreneurial Marketing”, South Asian Journal of Management Sciences, Vol. 12(1), 56-79, 2018, http://sajms.iurc.edu.pk/issues/2018a/SAJMS4.pdf
  • Sahar Afshan, Arshian Sharif, Nazneen Waseem, and Reema Frooghi. “Internet banking in Pakistan: an extended technology acceptance perspective.” International Journal of Business Information Systems 27, no. 3 (2018): 383-410.
  • Adil, N., Rashidi, Z., & Reema Frooghi. (2018). “Strengthening school management committees: A framework for process and outcome”. International Journal of Educational Management, 32(4), 701-718.
  • “Switching Behavior of Young Adult’s in Cellular Service Industry: An Empirical study of Pakistan” Wajeeha Aslam, Reema Frooghi, Global Business Review, 2018, 19(3).
  • Frooghi, R., Ghouri, A. M., Waseem, S. N., & Zehra, S. (2017). Mediation analyses of website features on online purchasing behavior. KASBIT Business Journal, 10(1), 77-105.
  • “The Integration of Loyalty, Satisfaction, and Relationship Commitment Models to Predict Customer Retention in Pakistani Telecom Sector”, Reema Frooghi, Sahar Afshan, S. Nazneen Waseem, South Asian Journal of Management Sciences, Vol. 10(2), 56-79, 2016, http://sajms.iurc.edu.pk/issues/2016b/Fall2016V10N2P5.pdf
  • “Empirical Assessment of the Constructs: Workplace Engagement, Job Burnout and Turn Over Intention”, Nazneen Waseem, Reema Frooghi, Bushra Shahzad Khan, Journal of Education and Social Sciences, Vol. 4 (2), 112 – 131, 2016, http://geistscience.com/JESS/issue2-16/Article3/JESS1604203.pdf
  • “Customer Orientation of Service Employees: A Phantom Model Approach”,Reema Frooghi. (2016), Journal of Business, 12(1), 219-246, http://ibt.edu.pk/qec/jbs/12.1/15.pdf
  • “Effect of offline parent brand dimension on online trust, satisfaction and loyalty: In Context of Newspaper Industry” Reema Frooghi, S. Nazneen Waseem, Sahar Afshan, Journal of Management Sciences, 2 (2), 2015, http://geistscience.com/JMS/Early-Issue/Article1/JMS1502101.pdf
  • “Employee Motivation: A Comparative Analysis of Banks in Pakistan”,Lambert Academic Publishing, October 2014.
  • “Impact of Human Resource Practices on Teachers’ Performance: A mediating role of monitoring”, Nazneen Waseem, Reema Frooghi, Sahar Afshan, Journal of Education and Social Sciences, Vol. 1(2): 31-55, 2013, http://geistscience.com/JESS/issue2-13/Article1/JESS1302101.pdf

IU ORIC is thrilled to announce that 4 innovative packaging designs from IU have been granted design patents by the Intellectual Property Organization of Pakistan (IPO). A special endorsement to Dr. Baber Khan from the Media Sciences Department for his exceptional contributions.

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