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Dr. Muhammad Babar Khan

Assistant Professor
National Cheng Kung University

Education

Ph.D. (Creative Service Design), National Cheng Kung University

MS (Media Science) Iqra University

MA (International Relations) Karachi University

BS (Information Technology) Computer Science

BA (Arts) Karachi University

Research Interests

  • Advertising design
  • Metaverse
  • NFTs
  • Consumer behaviour
  • Attitude toward advertising

Biography

Dr.Muhammad Babar Khan has done his Ph.D. at the National Cheng Kung University, Taiwan, specializing in “Creative Service Design.” With two master’s degrees, one in International Relations and another in Media Science, he currently serves as an Assistant Professor at Iqra University. Additionally, he has held the position of Head of the Creative Department in an FMCG industry. Mr. Khan is also associated with the renowned think tank “Global Foundation for Cyber Studies and Research, U.S.A.,” where he serves as a Research Analyst and Head of Design. His contributions extend to publications in reputable international journals, and he holds granted patents and industrial designs from the Intellectual Property Organization, Pakistan.

Publications

  • Khan, M.B., Turner, M., Butt, A. (2024), Visual Metaphorical Advertising: The moderating role of Creativity and the mediating role of Informativeness, “Journal of current issues and research in advertising. https://doi.org/10.1080/10641734.2024.2323992(SJR Quartile= Q1)
  • Hameed, I.; Khan, M.B., Shahab, A.,Hameed, I., Qadeer, F. (2016),”Science, Technology and Innovation through Entrepreneurship Education in the United Arab Emirates (UAE)”, Sustainability, vol. 8, issue 12, Dec. 2016, http://dx.doi.org/10.3390/su8121280
  • Butt, A.Khan, M.B. al., (2022) “Economic, Social And Environmental Motives Compelling Consumers To Participate In Collaborative Consumption: A Perspective From Collectivist Society”, Webology – 19:2 (Spring 2022): pp. 366–392
  • Hameed, I.; Khan, M.B., Shahab, A. (2020) “Perceived Humor and Purchase Intention; The Role of Moderating and Mediating Variables”,The Lahore Journal of Business – 8:2 (Spring 2020): pp. 55–84

IU ORIC is thrilled to announce that 4 innovative packaging designs from IU have been granted design patents by the Intellectual Property Organization of Pakistan (IPO). A special endorsement to Dr. Baber Khan from the Media Sciences Department for his exceptional contributions.

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