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Dr. Muhammad Babar Khan

Assistant Professor

Ph.D. (Creative Service Design), National Cheng Kung University, Taiwan

MS (Media Science) Iqra University

MA (International Relations) Karachi University

BS (Information Technology) Computer Science

BA (Arts) Karachi University

About

Dr.Muhammad Babar Khan has done his Ph.D. at the Institure of Creative Industries Design, National Cheng Kung University, Taiwan, specializing in “Media and Interaction Design.” With two master’s degrees, one in International Relations and another in Media Science, he currently serves as an Assistant Professor at Iqra University. Additionally, he has held the position of Head of the Creative Department in an FMCG industry. Mr. Khan is also associated with the renowned think tank “Global Foundation for Cyber Studies and Research, U.S.A.,” where he serves as a Research Analyst and Head of Design. His contributions extend to publications in reputable international journals, and he holds granted patents and industrial designs from the Intellectual Property Organization, Pakistan.

Area of Expertise

  • Metaverse
  • Social Robotics
  • Interaction Design
  • Advertising
  • Consumer behaviour

Publications & Research Work

  • Khan, M.B., Turner, M., Butt, A. (2024), Visual Metaphorical Advertising: The moderating role of Creativity and the mediating role of Informativeness, “Journal of current issues and research in advertising. https://doi.org/10.1080/10641734.2024.2323992
  • Khan, M.B., Hameed, I., M., Butt, A. (2025), Avatar Adaptation: Unveiling the Dynamics of Social Self-Representation on Social Networking Platforms, “Creative Industries Journal. https://doi.org/10.1080/17510694.2025.2479460
  • Mahesar, R.A., Ali, S.A. e Z., Shoib, S., Babar Khan, M., & Ventriglio, A. (2024), Mental health services in Pakistan, “International Review of Psychiatry, 1-6. https://doi.org/10.1080/09540261.2024.2391796
  • Mahesar, R.A., Ali, Babar Khan, M., & Ventriglio, A. (2024), The impact of Social Media screen-exposure time on suicidal ideation among Pakistani adolescents, “International Journal of Social Psychiatry https://doi.org/10.1177/00207640241285133
  • Butt, A., Babar Khan, M., (2022), Economic, Social And Environmental Motives Compelling Consumers To Participate In Collaborative Consumption: A Perspective From Collectivist Society, “Webology”, Volume 19, No. 2
  • Hameed, I.; Khan, M.B., Shahab, A. (2020) “Perceived Humor and Purchase Intention; The Role of Moderating and Mediating Variables”, The Lahore Journal of Business – 8:2, p. 55–84
  • Hameed, I.; Khan, M.B., Shahab, A., Hameed, I., Qadeer, F. (2016), “Science, Technology and Innovation through Entrepreneurship Education in the United Arab Emirates (UAE)”, Sustainability, vol. 8, issue 12, Dec. 2016, http://dx.doi.org/10.3390/su8121280