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Dr. Minhaj Ikram

Assistant Professor
Iqra University

Education

  • Doctor of Philosophy in Business Administration (Marketing), Iqra University (IU), Karachi (January 2016 – January 2022)
    Thesis: Role of Authentic Experience in Forming a Destination Image and Its Outcomes for Developing Tourism: A Case of Northern Areas of Pakistan.
  • MSc Strategic Marketing, University of Glasgow, Scotland. (January 2009 – January 2010)
  • Master of Business Administration (MBA), Karachi Institute of Economics and Technology (KIET), Karachi. (January 2007 – January 2008)
  • Bachelor of Business Administration (BBA), Karachi Institute of Economics and Technology (KIET), Karachi. (January 2004 – January 2007)

Research Interests

Biography

Dr. Minhaj Ikram is an accomplished Assistant Professor of Marketing and Manager Academics at Iqra University. With a Ph.D. in Business Administration and an MSc in Strategic Marketing from the University of Glasgow, Dr. Ikram brings a wealth of academic expertise to his role. Over the past 8 years, he has demonstrated a passion for teaching and mentoring students, nurturing their growth and development in the field of marketing.

In addition to his academic endeavors, Dr. Ikram boasts a rich background in industry, with experience in marketing, sales, distribution, and customer service. His professional journey includes stints at prestigious organizations such as the National Logistics Cell, Burque Corporation, Board of Investment, and Royal Mail. As the focal person of the Iqra University Business Incubation Center, he plays a pivotal role in fostering entrepreneurship and facilitating startups, leveraging his extensive industry experience to guide aspiring entrepreneurs.

Dr. Ikram’s research interests span a wide spectrum, including branding, marketing, consumer behavior, tourism marketing, and business improvement. His scholarly contributions extend to publications in both national and international journals, where he shares valuable insights and findings with the academic community. Through his dedication to academia, industry, and entrepreneurship, Dr. Minhaj Ikram continues to make significant contributions to the field of marketing and business administration.

Publications

  • Ahmed, W., Najmi, A., & Ikram, M. (2020). Steering firm performance through innovative capabilities: A contingency approach to innovation management. Technology in Society, 63,
  • Huma, S., Ahmed, W., Ikram, M., & Khawaja, M. I. (2020). The effect of logistics service quality on customer loyalty: case of logistics service industry. South Asian Journal of Business Studies, 9(1), 43-61.
  • Ahmed, W., Hassan, M,, Ikram, M., & Ismail, J. (2023). The effect of worker’s impression of executing green supply chain management network on hotels performance: Perspective of a developing country. International Journal of Services and Operations Management
  • Ikram, M., & Javed, M. (2023). Impact of hierarchical destination image on intentions to recommend. GMJACS, 13(1), 15-34
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