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Doctorate of Philosophy in Administration

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Introduction to Doctorate of Philosophy in Business

PhD is a doctoral research degree offered by the Department of Business Administration. The degree aims to produce research scholars who will have the capability to conduct scholarly research for the creation of new knowledge and the improvement of existing understanding of business phenomena.

Learning Outcomes

  • Develop understanding of fundamental concepts of conducting research in the domain of Business Administration

  • Develop skills for using Information technology in effectively conducting research and for converting data into information

  • Enable students to apply concepts learnt to articulate thesis with focus on original research

  • Develop skills to understand and assess the quality and standard of research publications

  • Impart effective communication skills to their future roles as researchers

  • Create sound concepts of ethical and moral frameworks that will help them resolve organizational dilemmas.

  • Use critical thinking skills to evaluate information, solve problems, and make sound decisions.

Curriculum Overview

  • Research Methods

  • Advanced Research Methods

  • Econometrics

  • Advanced Econometrics

  • Qualitative Research

  • Advanced Qualitative Research

  • Quantitative Research Methods

  • Qualitative Research Methods

  • Philosophy of Research

  • Advanced Philosophy

  • Advanced Statistical Modeling

  • Behavioral Decision Theory in Consumer Behavior

  • Corporate Brand Management

  • Consumer Behavior/Consumer Behavior Models

  • Behavioral Decision Theory In Consumer Behavior

  • Corporate Brand Management

  • Seminar In Marketing Theory

  • Strategic Integrated Marketing Communication

  • Strategic Brand Management

  • Creativity in Advertising

  • Strategic Service Marketing

  • Artificial Intelligence Marketing

  • Social Media Analytics

  • Marketing planning and Implementation

  • Service Marketing

  • International Marketing

  • Digital Marketing

  • Luxury Marketing

  • International Advertising

  • Consumer Behavior: Theory and Practice

  • Business to Business Marketing

  • Sports, Entertainment and Music Marketing

  • Seminar in Marketing

  • Advanced Topics in Marketing

  • Selected Readings in Marketing

  • Selected Readings in Marketing

  • Finance Theory

  • Empirical Research In Finance

  • Seminar In Investment Theory

Career Opportunities

A PhD makes a candidate very attractive to employers looking to fill academic positions in higher education. Furthermore, candidates having PhD degrees are also preferred in higher-level, research-driven positions in industry.

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