Introduction to
Business Administration
A Bachelor’s in Business Administration (BBA) degree provides students with a broad understanding of various aspects of business management, including finance, accounting, marketing, economics, operations management, and business strategy. It is a versatile degree that offers a wide range of career options in various industries.
Learning Outcomes
- Explain core concepts in business and related disciplines
- Demonstrate interpersonal and intrapersonal skills in groups and teams
- Analyze business and related problems and formulate optimal solutions
- Communicate through oral and written means by using appropriate technology
- Identify and implement business opportunities and ideas
- Exhibit work ethics and promote sustainable development goals
Job Market
Here are some examples of career paths that a BBA degree can lead to:
- Management: Graduates with a BBA degree can pursue careers as managers in various industries such as retail, hospitality, healthcare, or finance. They can manage teams, oversee operations, and make important business decisions.
- Sales and Marketing: A BBA degree can prepare students for careers in sales and marketing, where they can utilize their knowledge of consumer behavior, advertising, and promotions to develop and implement successful marketing campaigns.
- Finance: Students with a BBA degree can pursue careers in finance as financial analysts, investment bankers, or financial advisors. They can use their knowledge of financial management and accounting to help businesses make sound financial decisions.
- Human Resources: A BBA degree can also prepare students for careers in human resources, where they can use their knowledge of organizational behavior, employee relations, and labor laws to manage the workforce.
- Entrepreneurship: Some students with a BBA degree choose to start their own businesses, using their knowledge of business operations, marketing, and finance to launch successful ventures.
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Overall, a BBA degree offers a wide range of career opportunities, making it a valuable degree for students interested in business management and entrepreneurship.
Curriculum
- Functional English
- Islamic Studies
- Introduction To Mathematics
- Applications Of ICT
- Fundamentals Of Management
- Micro Economics
- Fundamentals Of Marketing
- Introduction To Statistics
- Environmental Studies And Sustainability
- Academic And Professional Writing
- Pakistan Studies
- Financial Accounting Principles
- Psychology
- Communication Skills
- Civics And Community Engagement
- Ideology And Constitution Of Pakistan
- Philosophy And Critical Thinking
- Introduction To Entrepreneurship
- Personal Development
- Macroeconomics
- Professional Ethics And Morality
- Culture, Media And Society
- Computational Analysis For Decision Making
- Artificial Intelligence
- Cost Accounting
- Principles Of Finance
- Organizational Behaviour
- Business Statistics
- Data Science
- Project Management
- Management Accounting
- Research Methods And Skills
- Operations Management
- Business Analytics
- Human Resource Theory & Practice
- Marketing Planning & Applications
- Research Project-I
- Financial Management & Applications
- Supply Chain Management
- Islamic Banking And Finance
- Managing The Entrepreneurial Venture
- Internship
- Research Project-II
- Business Law
- Organizational Theory & Design
- International Business
- Consumer Behaviour
- Taxation Management
Campuses Offering