Introduction to
Bachelor of AI & Digital Media
The BS AI & Digital Media program offers an interdisciplinary approach, bridging artificial intelligence and digital media to meet global industry demands. Emphasizing on hands-on learning experience with the help of cutting-edge AI workstations, high-performance editing tools, and advanced analytics software, the program prepares students to address various ethical challenges in AI and media. Graduates are prepared for diverse careers, including AI Engineer, Digital Content Strategist, Media Analyst, and AR/VR Developer, with opportunities in media analytics, emerging technologies, and digital media strategy.
Learning Outcomes
- Gain technical proficiency in AI frameworks such as TensorFlow and PyTorch, along with Python programming.
- Demonstrate creative innovation by leveraging AI in storytelling, content creation, and interactive media.
- Develop analytical expertise in data analysis, media analytics, and problem-solving.
- Cultivate ethical awareness regarding data privacy, algorithmic bias, and social responsibility in AI practices.
Job Market
The Software Engineering bachelor program offered at the department is well linked to the local industry and is catering for the local as well as regional demand for Software Engineers. The department works in collaboration with the industry through an industrial advisory board setup. Almost every type of industry employs Software Engineer, be it computer, IT industry, process and manufacturing industry or defense industry.
Curriculum
- Calculus and Analytic Geometry
- Cloud Computing
- Cloud Computing Lab
- Communication Skills
- Complex Variables and Transforms
- Computer Architecture & Logic Design
- Computer Architecture & Logic Design Lab
- Computer Networks
- Computer Networks Lab
- Data Structures and Algorithms
- Data Structures and Algorithms Lab
- Database Systems
- Database Systems Labs
- Design and Analysis of Algorithms
- Discrete Structures
- Final Year Project - I
- Final Year Project - II
- Formal Methods in Software Engineering
- Functional English
- Human Computer Interaction
- Human Computer Interaction Lab
- Information & Communication Technologies
- Information & Communication Technologies Lab
- Information Security
- Islamic Studies
- Linear Algebra
- MDEE-I (Embedded Systems)
- MDEE-I (Embedded Systems) Lab
- MDEE-II (Internet of Things)
- MS Elective-1 (Engg / Project Management)
- MS Elective-II (Entrepreneurship & marketing)
- MS Elective-II (Entrepreneurship & marketing)
- Natural Science (Applied Physics )
- Natural Science (Applied Physics ) Lab
- Numerical Analysis
- Numerical Analysis Lab
- Object Oriented Programming
- Object Oriented Programming Lab
- Occupational Health and Safety
- Operating Systems
- Operating Systems Lab
- Pakistan Studies and Global Perspective
- Probability & Statistics
- Programming Fundamentals
- Programming Fundamentals Lab
- Social Science (Example: Sociology)
- Social Science-II (Engg. Economics)
- Software Construction & Development
- Software Construction & Development Lab
- Software Design & Architecture
- Software Engineering Elective-I
- Software Engineering Elective-II
- Software Engineering Elective-III
- Software Engineering Elective-IV
- Software Engineering Elective-V
- Software Engineering Elective-VI
- Software Engineering Fundamentals
- Software Project Management
- Software Quality Engineering
- Technical Writing & Presentation Skills
Campuses Offering