IU ORIC Collaborates with Zee.sy Jewellery for Industry-Academia Case Study Initiative

On April 21, 2025, Ms. Zareesh Zehra, Manager IU ORIC, and Ms. Yusra Shehzadi, Senior Lecturer at IQRA University, visited Zee.sy Jewellery, a renowned name in the artificial jewellery sector.

The meeting was both productive and promising, resulting in a collaborative agreement that will enable IQRA University faculty to conduct a case study at Zee.sy Jewellery. The purpose of the study is to gain a deep understanding of the organization’s planning processes and operational workflows.

This collaboration underscores ORIC’s dedication to nurturing practical learning experiences and promoting knowledge exchange between academia and industry.