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RESEARCH DIRECTORY
Publications (2024-2025)
Network Security Attack Classification: Leveraging Machine Learning Methods for Enhanced Detection and Defense
Year
Dec-2024
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Corporate governance and firm performance: Evidence from political instability, political ideology, and corporate governance reforms in Pakistan
Year
July-2024
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Information asymmetry and investment efficiency: the role of blockholders
Year
July-2024
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Unleashing the power of cloud adoption and artificial intelligence in optimizing resilience and sustainable manufacturing supply chain in the USA
Year
July-2024
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A hyper-realistic virtual environment for robots training
Year
Oct-2024
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Quality culture, university-industry collaboration, and perceived employability among vocational students in China: a Yanpei Huang perspective
Year
Aug-2024
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What encourages the pro-equality norms? A Global Economic Perspective
Year
Aug-2024
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Follower persuade Leader Green Commitment: Exploring Sustainability in Pharma Companies
Year
Oct-2024
Exploring eco-friendly business practices and corporate innovation in Pakistan
Year
Sep-2024
Green Personality and Environmental Outcomes: The Role of Autonomous and Controlled Motivation in Driving Success
Year
Sep-2024
Mediating role of specific environmental beliefs in the relationship between general beliefs and water consumption
Year
Sep-2024
Sustainable Tourism and Pertaining Issues: Discussion and Understanding Underlying Issues With Respect to India and Pakistan
Year
Jul-2024
Fair Energy Trading in Blockchain-Inspired Smart Grid: Technological Barriers and Future Trends in the Age of Electric Vehicles
Year
Oct-2024
The impact of social media screen-exposure time on suicidal ideation among Pakistani adolescents
Year
Oct-2024
Homicide-Suicide in Russia and Pakistan: Observations From Press Media Reports
Year
Sep-2024
Mental health services in Pakistan
Year
Aug-2024
Social protection comparison across the world: a study of fiscal, structural and institutional performance discrepancies
Year
Nov-2024
Job Stress and Work Well-Being: A Mediating Role of Turnover Intention
Year
Aug-2024
Determinants of Sustainable Consumption Behavior: A Case Green Apparel Brands of Pakistan
Year
Jul-2024
Linking green transformational leadership and employee pro-environmental behavior: The role of intention and work environment
Year
Oct-2024
A hybrid approach for simultaneous effective automobile navigation with DE and PSO
Year
Oct-2024
Applying Neural Networks to Predict Ventilator Demand: A Study of Pakistan's Healthcare Sector
Year
Sep-2024
Impact of Work from Home and Flexible Working Hours on Employee Performance During Covid-19
Year
Nov-2024
EXPLOITING ADVANTAGE OF DEMOGRAPHICS IN ADVERTISEMENT OF BANKING SECTOR; A STUDY ON MUSLIM CONSUMER MARKET IN PAKISTAN
Year
Oct-2024
AI POWERED MARKETING: EXPLORING THE FACTORS RESPONSIBLE FOR AI ADOPTION AMONG GEN Z’S CONSUMERS IN PAKISTAN
Year
Jul-2024
A Hybrid Deep Learning Model for Precise Epilepsy Detection and Seizure Prediction
Year
Oct-2024
Barriers to digital financial inclusion and digital financial services (DFS) in Pakistan: a phenomenological approach
Year
Jul-2024
Perception of Shariah Scholars toward Islamic Banking in Pakistan
Year
Nov-2024
Advancing financial resilience: A systematic review of default prediction models and future directions in credit risk management
Year
Oct-2024
Striking a Balance:Evaluating Credit Risk withTraditional and Machine Learning Models
Year
Aug-2024
The Interplay of Resilience, Emotional Intelligence, and Motivation in Reducing Occupational Burnout: Insights from the Banking Sector in Pakistan
Year
Aug-2024
The Personal and In-Store Factors Influencing Impulse Buying Behavior
Year
Sep-2024
Combating counterfeit goods in Pakistan: A case study on a local soap manufacturing company in Pakistan
Year
Dec-2024
TOWARDS SUSTAINABLE CONSUMPTION: FACTORS INFLUENCING GREEN BUYING BEHAVIOR IN KARACHI
Year
Dec-2024
ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON ONLINE PURCHASE INTENTION: THE ROLES OF CELEBRITY ENDORSEMENT, EMOTIONAL APPEAL, AND HEDONIC VALUE
Year
Nov-2024
PSYCHOLOGICAL CONTRACT BREACH AND JOB RELATED OUTCOMES
Year
Oct-2024
THE IMPACT OF ETHICAL MARKETING PRACTICES ON CONSUMER PERCEPTION: A CASE OF COSMETIC BEAUTY INDUSTRY
Year
Oct-2024
THE IMPACT OF CUSTOMER EXPECTATIONS, CUSTOMER LOYALTY, CUSTOMER BRAND LOYALTY, AND CUSTOMER SATISFACTION ON PURCHASE INTENTION IN THE FMCG SECTOR OF PAKISTAN
Year
Oct-2024
Impact of Emotional Intelligence on Organizational Commitment among Teachers
Year
Sep-2024
Decoding Consumer Perception: The Cognitive Mechanisms of Psychological Pricing on Student Purchasing Behavior
Year
Sep-2024
Impact of Video Content Marketing on Consumer Engagement
Year
Sep-2024
The Effects of Green Procurement, Green Production, and Green Logistics in the Overall Performance of Green Supply Chain Management
Year
Aug-2024
IMPACT OF ORGANIZATIONAL JUSTICE, LEADER-MEMBER EXCHANGE, PSYCHOLOGICAL SAFETY AND MENTORING ON EMPLOYEE ENGAGEMENT IN THE COMMERCIAL BANKING SECTOR
Year
Sep-2024
Navigating Supervisory Abuse: Victims' Coping Strategies And The Ineffectiveness Of Organizational Support
Year
Sep-2024
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Sep-2024
ANALYSIS OF THE EFFECTIVENESS OF ONLINE DIGITAL MEDIA ADVERTISING AS A STRATEGIC TOOL FOR BUILDING A BRAND SUSTAINABILITY
Year
Aug-2024
Impact of Emotional Advertising on Consumer Buying Behavior: A Study in the Context of Tea Brands in Pakistan
Year
Aug-2024
Gender based Consumer Behavior Considering Religiosity in Banking Services; a study on Pakistan’s Consumer Market
Year
Dec-2024
Magnetic macro drivers of labor efficiency: a study of high and low trade open economies
Year
Dec-2024
Novel Prognostic Methods for System Degradation Using LSTM
Year
Dec-2024
The Examining the Consequence of Apparent Significance on User Consumption Intent in Live-Streaming Shopping
Year
Dec-2024
Political connection and firm’s financial performance; the role of corporate governance
Year
Dec-2024
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