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Success stories of IU CORE

1st Cohort Success Stories

Weโ€™re thrilled to announce that Coverasaan, a startup from our 1st Cohort at IU-CORE, has been chosen for the prestigious acceleration program at NIC Karachi, Pakistanโ€™s leading tech incubator. This is a testament to the innovative ideas and dedication of our students.

We are delighted to announce that NeuroAudic, the FEST student startup incubated at our IU CORE Incubator, has secured the 1st Runner-Up position in the Smart Tech for Healthcare theme at the STEPโ€™24 exhibition. The award was presented by the respected Muhammad Ali Malkani, Sindh Minister for Universities and Boards!

One of our IU CORE 1st Cohort Incubated Startups, RapidPay exhibited at ๐’๐„๐€๐Œ๐‹๐„๐’๐’ ๐’๐€๐”๐ƒ๐ˆ ๐€๐‘๐€๐๐ˆ๐€ from October 22-24, 2024!

This prestigious event, held at the Riyadh Front in Saudi Arabia, is one of the largest Fintech Expos, and we are incredibly proud of RapidPayโ€™s achievements on such a global platform.

This is a remarkable milestone not only for RapidPay but also for IU CORE, as we continue to empower innovative startups to thrive on the international stage.

Weโ€™re bursting with pride to announce that NeuroAudic, one of the first cohort startups from Iqra Universityโ€™s Center for Research & Entrepreneurship (IU CORE), has secured the top spot at the GetInnovative 4Impact AI and IoT Projects Competition held at NED University!

๐ˆ๐ช๐ซ๐š ๐”๐ง๐ข๐ฏ๐ž๐ซ๐ฌ๐ข๐ญ๐ฒโ€™๐ฌ ๐›๐ซ๐ข๐ ๐ก๐ญ๐ž๐ฌ๐ญ ๐ฆ๐ข๐ง๐๐ฌ ๐ฌ๐ก๐ข๐ง๐ž ๐š๐ญ ๐ญ๐ก๐ž ๐™๐ข๐ง๐i๐ ๐ข ๐๐ซ๐ข๐ณ๐ž ๐‚๐š๐ฆ๐ฉ๐ฎ๐ฌ ๐‘๐จ๐ฎ๐ง๐, ๐›๐ซ๐ข๐ง๐ ๐ข๐ง๐  ๐ ๐ซ๐จ๐ฎ๐ง๐๐›๐ซ๐ž๐š๐ค๐ข๐ง๐  ๐ข๐๐ž๐š๐ฌ ๐ญ๐จ ๐ฅ๐ข๐Ÿ๐ž! A huge congratulationโ€™s to all participants who showcased their entrepreneurial spirit and innovative solutions in the๐™๐ข๐ง๐i๐ ๐ข ๐๐ซ๐ข๐ณ๐ž ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐‚๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž ๐š๐ญ ๐ˆ๐ช๐ซ๐š ๐”๐ง๐ข๐ฏ๐ž๐ซ๐ฌ๐ข๐ญ๐ฒ, arranged by IU CORE in collaboration with the Zindigi Prize. Your ideas are shaping the future!ย ๐’๐ญ๐š๐ง๐๐ข๐ง๐ ย ๐Ž๐ฏ๐š๐ญ๐ข๐จ๐งย ๐Ÿ๐จ๐ซย ๐ญ๐ก๐žย ๐–๐ข๐ง๐ง๐žr Neuro Audic ย We applaud Neuroaudic for securing their spot in the regional round! Keep pushing boundaries and driving positive change.ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย ย 

IU COREโ€™s 1st Cohort Startup, Park-Ease has made us proud by achieving 1st position out of 40 startups at the Sustainovation Competition & Expo 2025 at Sindh Madarsa-tul-Islam University!

Kudos to the entire team for this incredible achievement! ๐Ÿ‘๐ŸŽŠ

๐–๐ž๐š๐ฏ๐ข๐ง๐  ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ: ๐ˆ๐”-๐‚๐Ž๐‘๐„โ€™๐ฌ ๐“๐ก๐š๐ซ๐ข ๐‡๐š๐ง๐๐ข๐œ๐ซ๐š๐Ÿ๐ญ๐ฌ ๐„๐ง๐ญ๐ž๐ซ๐ฌ ๐๐ˆ๐‚ ๐‡๐ฒ๐๐ž๐ซ๐š๐›๐š๐โ€™๐ฌ ๐‚๐จ๐ก๐จ๐ซ๐ญ ๐Ÿ”!

We are pleased to announce that Thari Handicrafts from IU-CORE has been selected for NIC Hyderabadโ€™s Cohort 6! This achievement marks the beginning of a vibrant journey filled with potential and promise. With their exceptional craftsmanship, Thari Handicrafts is ready to make waves in the handicraft industry. Letโ€™s rally behind them as they embark on this exciting new chapter!

Heartiest congratulations are in order for Park Ease one of IU COREโ€™s 1st Cohort startups, for reaching the TOP 30 in the 11th Shell Tameer Awards! ๐Ÿš— ๐Ÿ†

This game-changing app is making parking hassle-free, leading the way for smart urban solutions!

Hereโ€™s wishing the team many more milestones ahead! โœจ

2nd Cohort Success Stories

We are delighted to announce that E-Lot Park, an innovative startup incubated under IU CORE (Centre of Research & Entrepreneurship), has been selected for the prestigious NIC Karachi Foundry Program, a national platform dedicated to nurturing high-potential startups across Pakistan.

This achievement reflects the passion, dedication, and entrepreneurial spirit of our innovators who are committed to developing impactful solutions for real-world challenges. Being recognized by the NIC Karachi Foundry Program marks an important step in E-Lot Parkโ€™s journey toward growth, innovation, and industry impact.

Iqra University is proud to announce that our IU CORE 2nd cohort-incubated startup, โ€œ๐๐ก๐จ๐ž๐ง๐ข๐ฑ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐จ๐ซ๐ฌ,โ€ has been recognized with the ๐…๐ฎ๐ญ๐ฎ๐ซ๐ž ๐‹๐ž๐š๐๐ž๐ซ ๐€๐ฐ๐š๐ซ๐ โ€“ ๐‚๐ก๐š๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ ๐จ๐Ÿ ๐“๐จ๐ฆ๐จ๐ซ๐ซ๐จ๐ฐ ๐š๐ญ ๐ˆ๐“๐‚๐ ๐€๐ฌ๐ข๐š ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’!

๐ˆ๐ช๐ซ๐š ๐”๐ง๐ข๐ฏ๐ž๐ซ๐ฌ๐ข๐ญ๐ฒโ€™๐ฌ ๐ˆ๐” ๐‚๐Ž๐‘๐„ ๐Ÿ๐ง๐ ๐‚๐จ๐ก๐จ๐ซ๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ, ๐’๐š๐ฐ๐š๐ซ๐ข๐Ž๐ง๐ฅ๐ข๐ง๐ž, ๐ž๐ฆ๐ž๐ซ๐ ๐ž๐ ๐š๐ฌ ๐ญ๐ก๐ž ๐๐ž๐ฌ๐ญ ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ ๐ˆ๐๐ž๐š ๐ข๐ง ๐ญ๐ก๐ž โ€œ๐๐ข๐ญ๐œ๐ก ๐˜๐จ๐ฎ๐ซ ๐ˆ๐๐ž๐š ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐š๐ญ ๐“๐ž๐ค๐ง๐จ๐Ÿ๐ž๐ฌ๐ญ ๐๐š๐ค๐ข๐ฌ๐ญ๐š๐ง!

The SawariOnline teamโ€™s dedication and creativity have led to the development of a promising solution that addresses a real-world challenge. Our studentsโ€™ innovative concept impressed judges and attendees alike.

Weโ€™re incredibly proud to announce that our ๐ˆ๐” ๐‚๐Ž๐‘๐„ ๐ˆ๐ง๐œ๐ฎ๐›๐š๐ญ๐ž๐ ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ, ๐•๐Ž๐‘๐Š๐„๐‘, has been honored with the prestigious ๐…๐ฎ๐ญ๐ฎ๐ซ๐ž ๐‹๐ž๐š๐๐ž๐ซ ๐€๐ฐ๐š๐ซ๐โ€”๐‚๐ก๐š๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ ๐จ๐Ÿ ๐“๐จ๐ฆ๐จ๐ซ๐ซ๐จ๐ฐ ๐š๐ญ ๐ˆ๐“๐‚๐ ๐€๐ฌ๐ข๐š ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’.

This recognition is a testament to VORKERโ€™s innovative solutions and the dedication of our talented team. ๐‚๐จ๐ง๐ ๐ซ๐š๐ญ๐ฎ๐ฅ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ง๐ญ๐ข๐ซ๐ž ๐•๐Ž๐‘๐Š๐„๐‘ ๐ญ๐ž๐š๐ฆ ๐จ๐ง ๐ญ๐ก๐ข๐ฌ ๐ฐ๐ž๐ฅ๐ฅ-๐๐ž๐ฌ๐ž๐ซ๐ฏ๐ž๐ ๐š๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ!

One of IU COREโ€™s 1st Cohort Incubated Startups, Wastease, showcased its innovative solutions at SEE Pakistan, achieving the distinction of being among the top 100 startups selected from a pool of 1,600 applicants.

This accomplishment is a significant milestone not only for Wastease but also for IU CORE, as we continue to empower innovative startups to excel on a national level. Wastease is redefining plastic waste management by transforming it into durable building materials like paver blocks. Its unique advantage lies in an innovative biodegradation process, ensuring eco-friendly products that naturally decompose over time. With a strong commitment to sustainability, Wastease is dedicated to reducing environmental impact.

๐€ ๐๐ก๐ž๐ง๐จ๐ฆ๐ž๐ง๐š๐ฅ ๐–๐ข๐ง ๐…๐จ๐ซ ๐ˆ๐”-๐‚๐Ž๐‘๐„!

Three innovators. One defining moment!

Our IU-COREโ€™s second cohort not only attended the Agriculture & Food Security Venture Spark event recently, but they OWNED it. In an exciting competition against 120 promising start-ups nationwide, our three (3) teams clinched the โ€˜Best Start-ups Award,โ€™ setting new standards for innovation and success.

๐Š๐ฎ๐๐จ๐ฌ ๐ญ๐จ ๐ญ๐ก๐ž ๐ฐ๐ข๐ง๐ง๐ข๐ง๐  ๐ญ๐ž๐š๐ฆ๐ฌ! ๐Ÿ†โœจ

  1. Design Ability Institute (DAI)
  2. Vorker
  3. Wastease

๐ˆ๐” ๐‚๐Ž๐‘๐„ ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐Œ๐š๐ค๐ž ๐–๐š๐ฏ๐ž๐ฌ ๐˜๐ž๐ญ ๐€๐ ๐š๐ข๐ง!

Congratulations are in order for โ€˜๐•๐จ๐ซ๐ค๐ž๐ซโ€™ and โ€˜๐๐š๐ฒ๐š๐ฆ๐ ๐š๐ก,โ€™ startups from IU COREโ€™s 2nd Cohort, for securing a coveted spot in ๐๐ˆ๐‚ ๐Š๐š๐ซ๐š๐œ๐ก๐ขโ€™๐ฌ ๐‚๐จ๐ก๐จ๐ซ๐ญ ๐Ÿ๐Ÿ‘!

Since the launch of IU CORE, our startups have been making their mark with at least one startup selected in every single NIC cohort. Thatโ€™s not just consistency, thatโ€™s impact.

To date, 6 IU CORE startups have successfully entered acceleration programs at NIC Karachi and NIC Hyderabad, proving the power of innovation, and the entrepreneurial spirit fostered at Iqra Universityโ€™s very own incubation center.

Hereโ€™s to building greater ideas and shaping the futureโ€”one startup at a time!

3rd Cohort Success Stories

๐ˆ๐” ๐‚๐Ž๐‘๐„ ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐ฆ๐š๐ค๐ž ๐ข๐ญ ๐ญ๐จ ๐’๐„๐„ ๐๐š๐ค๐ข๐ฌ๐ญ๐š๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ ๐…๐ข๐ง๐š๐ฅ๐ฌ

Two startups from IU CORE namely, ๐“๐ก๐ž ๐๐ซ๐š๐ฏ๐ž ๐๐ž๐ฑ๐ญ and ๐‡๐š๐ง๐๐ฌ ๐Ž๐ง ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐จ๐ซ, have made it to the Final Round of SEE Pakistan 2025 โ€” one of the countryโ€™s biggest startup competitions. Out of more than 2,000 startups, only 100 were selected for the finals, and IU CORE is proudly part of that group!

Congratulations to IU CORE startup HandsOn Communicator for winning the Campus Round of Innovista Startup League (30,000 PKR) with their achievement recognized at the Innovista Indus Prize Distribution Ceremony.

The team showcased outstanding innovation and dedication, making IU proud at this prestigious platform. This achievement reflects the spirit of entrepreneurship and excellence that IU CORE continues to nurture among the young innovators.

๐Œ๐ž๐ž๐ญ ๐ญ๐ก๐ž ๐–๐ข๐ง๐ง๐ž๐ซ๐ฌ ๐จ๐Ÿ ‘๐“๐ก๐ž ๐ˆ๐ง๐ง๐จ๐ฏ๐ข๐ฌ๐ญ๐š ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ ๐‹๐ž๐š๐ ๐ฎ๐ž’ – ๐ˆ๐” ๐‚๐š๐ฆ๐ฉ๐ฎ๐ฌ ๐‘๐จ๐ฎ๐ง๐
ย Huge congratulations to our IU CORE startups ๐‡๐š๐ง๐๐ฌ๐Ž๐ง ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐จ๐ซ and ๐๐ž๐ฉ๐ก๐ซ๐จ๐’๐ž๐ง๐ฌ๐ž for securing 1st and 2nd positions at the Innovista Startup League (Iqra University Campus Round), organized by IU CORE in collaboration with Innovista.

Having innovation at its core, this exclusive platform aims at empowering young entrepreneurs to take their ideas from vision to reality. The journey has only begun, and IU CORE is proud to support the leaders of tomorrow.

๐†๐ฅ๐จ๐›๐š๐ฅ ๐’๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ ๐จ๐ง ๐ˆ๐” ๐‚๐Ž๐‘๐„ ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ, “๐“๐ก๐ž ๐๐ซ๐š๐ฏ๐ž ๐๐ž๐ฑ๐ญ!”ย 
Big news!ย  The Brave Next Ltd, incubated at IU CORE, has made it to the Top 30 out of 150 startups from 19 countries!ย 
Representing Pakistan and Iqra University on the global stage, The Brave Next Ltd. is one of only two Pakistani startups to secure an international booth at Kazan Digital Week 2025 and join the Startup Accelerator Program in Russia (14โ€“20 Sept, 2025).ย 
This achievement reflects the spirit of innovation, resilience, and excellence that IU CORE strives to encourage among its startups.ย 

We are delighted to share that The Brave Next and NephroSense (being supervised by Dr. Muhammad Irfan), two groundbreaking startups from IU CORE, have been selected to showcase their innovative solutions at Simpact 2025 Exhibition by Aga Khan University.
This recognition reflects the passion, creativity, and hard work of our young innovators who continue to make IU proud.

๐’๐ฆ๐š๐ซ๐ญ ๐ƒ๐จ๐ฌ๐ž๐ซ ๐“๐š๐ค๐ž๐ฌ ๐Ÿ๐ง๐ ๐๐ซ๐ข๐ณ๐ž ๐š๐ญ ๐’๐ข๐ฆ๐•๐ž๐ง๐ญ๐ข๐จ๐ง ๐„๐ฑ๐ฉ๐จ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ย 
We are delighted to announce that Smart Doser, a startup from Iqra University, supervised by Dr. Muhammad Irfan Anis from FEST, has won 2nd Prize at the prestigious SimVention Expo 2025 hosted by Aga Khan University. ๐ŸŒŸ
Only 18 startups from across Pakistan were selected to exhibit, and we are proud that 4 of them represented IU CORE and Iqra University.
Each of our startups gained invaluable exposure, networking opportunities, and hands-on experience at this remarkable platform.

๐„๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž ๐‘๐ž๐œ๐จ๐ ๐ง๐ข๐ณ๐ž๐ ๐š๐ญ ๐ญ๐ก๐ž ๐Ÿ๐Ÿ๐ญ๐ก ๐“๐š๐ฆ๐ž๐ž๐ซ ๐€๐ฐ๐š๐ซ๐๐ฌย 
ย Warmest congratulations to The Brave Next, one of the outstanding IU CORE startups, for securing the Runner-up award at the prestigious 12th Tameer Awards 2025, triumphing over 30 strong competitors.
Their innovation-driven mindset has earned them a PKR 375,000 prize, reinforcing their status as a rising force in the entrepreneurial ecosystem.
We are incredibly proud of their journey and the impact they continue to create. Keep shining, keep leading!ย 

IU CORE proudly celebrates the remarkable achievement of its ๐Ÿ‘๐ซ๐ ๐‚๐จ๐ก๐จ๐ซ๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ, ๐๐ž๐ฉ๐ก๐ซ๐จ๐’๐ž๐ง๐ฌ๐ž, which has secured the ๐’๐ก๐ž๐—๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž ๐€๐ฐ๐š๐ซ๐ โ€“ ๐Ž๐ฏ๐ž๐ซ๐š๐ฅ๐ฅ ๐๐ž๐ฌ๐ญ ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ (๐ˆ๐๐ž๐š๐ญ๐ข๐จ๐ง ๐’๐ญ๐š๐ ๐ž) ๐š๐ญ ๐ญ๐ก๐ž ๐’๐ก๐ž๐—๐œ๐ž๐ฅ๐ž๐ซ๐š๐ญ๐ž ๐€๐ฐ๐š๐ซ๐๐ฌ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“, held in Lahore.
This outstanding milestone reflects the innovation, dedication, and entrepreneurial potential nurtured under IU CORE. We extend our sincere congratulations to the NephroSense team and their supervisor, Mr. Irfan Anis, for this well-deserved recognition.

We are proud to celebrate the remarkable achievement of BraveNext, a startup from IU COREโ€™s 3rd Cohort, which has secured the Runner-Up position at the AeroFusion 2026 Research Showcase Competition held at NICAT.
With their innovative product MR3D, the team earned a cash prize of PKR 100,000, showcasing excellence in research, innovation, and entrepreneurial vision.

We are proud to congratulate HandsOn Communicator, one of IU CORE โ€“ Centre of Research & Entrepreneurshipโ€™s pioneering startups, on its remarkable selection in NIC Hyderabad โ€“ Cohort 8.
This milestone reflects the startupโ€™s commitment to innovation, inclusivity, and purpose-driven communication, while highlighting Iqra Universityโ€™s continued efforts to nurture entrepreneurial excellence and research-led ventures.

Iqra University proudly congratulates The Brave Next, one of IU COREโ€™s pioneering startups, on being selected for the NICAT Cohort 6 Acceleration Program.
This remarkable achievement reflects the startupโ€™s commitment to innovation, automation, and excellence, and highlights the growing impact of entrepreneurial talent nurtured at Iqra University.
We wish the team continued success as they accelerate their journey and create meaningful impact in the startup ecosystem.

๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐ข๐ง ๐€๐œ๐ญ๐ข๐จ๐ง | ๐ˆ๐” ๐‚๐Ž๐‘๐„ ๐š๐ญ ๐’๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐„๐ฑ๐ฉ๐จ ๐Ÿ.๐ŸŽ
IU CORE start-ups proudly represented Iqra University at Sustainovation Expo 2.0, hosted by SMI University, Karachi.
Our emerging entrepreneurs showcased innovative, sustainability-driven solutions โ€” reflecting Iqra Universityโ€™s commitment to research, entrepreneurship, and industry engagement. The event provided a valuable platform for networking, collaboration, and presenting impactful ideas that contribute toward a more sustainable future.

We are delighted to share that HandsOn Communicator, an emerging startup from IU CORE (Centre of Research & Entrepreneurship), has secured its place among the Top 34 Finalists of the prestigious Lok Sahaรญta STEM Talent Search Program.
This remarkable achievement reflects the dedication, creativity, and innovative spirit of our young entrepreneurs who are developing impactful solutions and contributing to the advancement of STEM in Pakistan.
Congratulations to the HandsOn Communicator team on this outstanding accomplishment. We wish them continued success as they move forward on this inspiring journey of innovation and excellence.

We are delighted to celebrate the remarkable achievement of ๐“๐ก๐ž ๐๐ซ๐š๐ฏ๐ž ๐๐ž๐ฑ๐ญ ๐‹๐ญ๐, ๐š๐ง ๐ˆ๐” ๐‚๐Ž๐‘๐„ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ, ๐Ÿ๐จ๐ซ ๐ฌ๐ž๐œ๐ฎ๐ซ๐ข๐ง๐  ๐ข๐ญ๐ฌ ๐ฉ๐ฅ๐š๐œ๐ž ๐ข๐ง ๐ญ๐ก๐ž ๐’๐ข๐ง๐๐ก ๐€๐œ๐œ๐ž๐ฅ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ (๐’๐€๐) ๐ฅ๐ž๐ ๐›๐ฒ ๐ญ๐ก๐ž ๐ˆ๐๐€ ๐‚๐ž๐ง๐ญ๐ž๐ซ ๐Ÿ๐จ๐ซ ๐„๐ง๐ญ๐ซ๐ž๐ฉ๐ซ๐ž๐ง๐ž๐ฎ๐ซ๐ข๐š๐ฅ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ (๐ˆ๐๐€ ๐‚๐„๐ƒ).

This accomplishment reflects the power of innovation, determination, and entrepreneurial excellence fostered through IU CORE. As The Brave Next embarks on this exciting acceleration journey, we are confident it will continue to develop impactful solutions and contribute meaningfully to the region’s growing startup ecosystem.

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