Iqra University organized an insightful guest speaker session on “The Shift from Traditional to Non-Traditional Advertising Media Through New Media Advertising Tools.” The session introduced students to the changing advertising landscape and the innovative tools transforming how brands communicate with their audiences.
Exploring the Evolution of Advertising
The session examined the transition from conventional advertising channels to emerging digital and new-media platforms. Students gained a deeper understanding of how changing consumer behaviours and technological advancements are influencing modern advertising strategies.
Industry Insights into Modern Brand Communication
Muhammad Uzair Choudary, Creative Manager, Communication & Branding at Dolmen Group, DREM, Dolmen Mall, shared valuable insights from his professional experience. He discussed how brands are using innovative advertising tools to reach audiences, deliver relevant messages, and create more engaging brand experiences.
Connecting Creativity with Emerging Media
The session highlighted the growing importance of combining creativity with digital tools to develop meaningful and effective advertising campaigns. Students were encouraged to understand audience needs, adapt to emerging platforms, and explore new approaches to brand engagement. Through this industry-focused session, Iqra University reaffirmed its commitment to connecting academic learning with professional practice and preparing students to succeed in the rapidly evolving fields of advertising, media, and communication.
