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Salman Hussain

Senior Lecturer

Salman Hussain is a distinguished academic and professional with a robust background in marketing and industry. Having completed his MBA at IQRA University, a respected institution recognized in the QS World University Rankings, Salman has continued to advance his academic pursuits by working toward a PhD in Marketing at the same university.

About

Salman Hussain is a distinguished academic and professional with a robust background in marketing and industry. Having completed his MBA at IQRA University, a respected institution recognized in the QS World University Rankings, Salman has continued to advance his academic pursuits by working toward a PhD in Marketing at the same university.

In addition to his academic endeavors, Salman has cultivated substantial professional experience. His career includes significant roles in the banking sector at Habib Metro Bank and in the manufacturing industry at Diamond Supreme Foam. These positions have not only enhanced his practical understanding of marketing but have also provided him with deep insights into the industrial applications of his research.

Area of Expertise

My research interests are centered around the dynamics of marketing strategies within the banking and manufacturing sectors. His focus is particularly directed towards how evolving digital marketing techniques can be leveraged to enhance customera engagement and brand loyalty in these industries. He is also deeply interested in the impact of consumer behavior analytics on marketing strategy formulation and the integration of sustainability practices within corporate marketing strategies.

Publications & Research Work

Dr. Muhammad Shahnawaz Adil

Dr. Muhammad Shahnawaz Adil is an Associate Professor of Leadership and Strategic Management at Iqra University, Karachi. He holds more than 17 years of full-time university teaching, research, mentorship, and graduate thesis supervision experience. Additionally, he has been serving as the Cluster Head (Management) since January 2020 at the Main Campus. He is currently a member of the advisory and review boards of 18 national and international scholarly journals. 

He has presented various research ideas at international conferences abroad and has published over 25 research papers in national and international journals with 700+ Google citations. He has also authored a monograph on Leadership and Strategy published in Germany. He is an HEC-approved PhD supervisor and five Ph.D. candidates are going to complete their doctoral thesis under his sole supervision. In addition to supervising several industrial projects, 32 MPhil and hundreds of MBA students have successfully passed their research thesis in the Management discipline under his sole supervision. His research interests include the dark side of leadership, workplace mistreatment, multilevel modeling, and creative performance in higher education. He completed a ten-day comprehensive Training of Trainers conducted by Sindh HEC in May 2023.

Dr. Shahnawaz earned his Ph.D. degree in Management from an AACSB and AMBA-accredited business school of Malaysia in 2021. Earlier, he received his MPhil from Iqra University, a ‘triple-crown’ (AACSB, AMBA, and EQUIS-accredited) MBA from Newcastle University (UK), Postgraduate Diploma from Stratford College London (UK), and B.Sc. (Honours) with Distinction from London Metropolitan University, UK. He has secured seven consecutive distinctions in his academic career and has clinched First Class First Position at Sindh Board of Technical Education. He has been associated with Iqra University as a permanent faculty member in the Department of Business Administration since August 2008. His main hobbies include horse-riding, playing scrabble, cooking, bird-farming, and long driving.

His research productivity is notable with nine publications to his credit, demonstrating a strong commitment to advancing knowledge in his field. Among these, three have been recognized in prestigious databases including Scopus and Web of Science, with one publication featured in a Q1 journal, highlighting his contributions to top-tier scholarly discourse.