Salman Hussain is a distinguished academic and professional with a robust background in marketing and industry. Having completed his MBA at IQRA University, a respected institution recognized in the QS World University Rankings, Salman has continued to advance his academic pursuits by working toward a PhD in Marketing at the same university.
My research interests are centered around the dynamics of marketing strategies within the banking and manufacturing sectors. His focus is particularly directed towards how evolving digital marketing techniques can be leveraged to enhance customera engagement and brand loyalty in these industries. He is also deeply interested in the impact of consumer behavior analytics on marketing strategy formulation and the integration of sustainability practices within corporate marketing strategies.
Salman Hussain is a distinguished academic and professional with a robust background in marketing and industry. Having completed his MBA at IQRA University, a respected institution recognized in the QS World University Rankings, Salman has continued to advance his academic pursuits by working toward a PhD in Marketing at the same university.
In addition to his academic endeavors, Salman has cultivated substantial professional experience. His career includes significant roles in the banking sector at Habib Metro Bank and in the manufacturing industry at Diamond Supreme Foam. These positions have not only enhanced his practical understanding of marketing but have also provided him with deep insights into the industrial applications of his research.
His research productivity is notable with nine publications to his credit, demonstrating a strong commitment to advancing knowledge in his field. Among these, three have been recognized in prestigious databases including Scopus and Web of Science, with one publication featured in a Q1 journal, highlighting his contributions to top-tier scholarly discourse.
