Iqra University

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Dr. Ubedullah Amjad Ali

Associate Professor
Iqra University

Education

PhD (Marketing)

Research Interests

  • Consumer Behavior
  • Sustainable Marketing
  • Digital Marketing & Emerging Technologies Inegration
  • Marketing Analytics

Biography

Dr. Ubedullah Amjad Ali blends academic excellence with real-world impact. With a dynamic career spanning both national and international experience across academia and industry, Dr. Ubed brings cutting-edge insights into Strategic Management, Healthcare & Sustainable Marketing, and Entrepreneurship. A passionate educator and sought-after consultant, Dr. Ubed leads faculty development, case study training, and entrepreneurial empowerment programs. His contributions to innovation, sustainability, and business planning have made waves in both academic circles and industry corridors.

Publications

  • Ali, U. A., Faraz, M., Salman, S. M., Memon, J. A., & Aziz, A. (2024). INTEGRATED PERSPECTIVE OF SOCIAL MEDIA INFLUENCER, BRAND ENGAGEMENT, CONSUMER TRUST AND BRAND LOYALTY: A MEDIATION-MODERATION APPROACH IN PAKISTANI CONTEXT. International Research Journal of Religious Studies, 4(1), 194-216.
  • Ali, U. A., Abbas, Q., & Khan, M. A. (2023). Con the Interplay of Risk Management and Financial Innovation Affect the Bank’s Performance in Pakistan?, International Journal of Trends and Innovations in Business  & Social Sciences, 1(4), 136-145. 
  • Ali, U. A., Hussain, S., Quratul-ain-Kozmi, S., & Mubashir, A. (2023). Exploring Customer Experience in Bancassurance: The Role of Awareness. Trust with Bank Reputation as a Moderator in Pakistan’s Banking Industry. Research Journal of Societal Issues, 5(3), 258-273.
  • Mallick, F. A., Sheikh. U. A. A., Ghouri, Z., & Israr, A. (2023). The Moderating role of commitment to management and mediating effect of Green Organizational Citizenship Behavior on the relation between green supply chains Practices and organizational performance of freight forwarding industry of Malaysia. The Asian Bulletin of Green Management And Circular Economy, 3(1), 42-57.
  • Iqbal, A. L., Ali. U. A., Iqbal, M. S., Ismail, F., & Ali, S. M. (2023). Unveiling the Black Box of Influencer Marketing: The moderating role of Parasocial interaction and persuasion knowledge. International Journal of Social Science & Entrepreneurship, 3(4), 134-157. 
  • Abbas, L., & Ali, U. A. (2023). Impact of Employer Branding. Social Media Marketing & EWOM on Consumer Online Purchase intention with Mediation of Brand Trust. International Journal of Trends and Innovations in Business & Social Sciences, 1(3), 100-110. 
  • Khawaja, W. S., Raza, M., Israr, A., Aziz. A., & Shaikh, U. A. A. (2023). The influence of Sharing Fake News, Self- regulation, Cyber Bullying on Social Media Fatigue during COVID-19 Depression as Mediator Role. Pakistan Journal of Humanities and Social Sciences, 11(3), 3567-3576. 
  • Jafri, U. A., Ali, U. A., Ghouri, Z., & Razzak, T. (2003). Teaching Stoffs Development in Pakistan’s Urban Private English Medium Schools. Pakistan Journal of Humanities and Social Sciences, 11(2), 2347-2353. 
  • Junejo, I., Ali, U. A., Qureshi, M. A., Katper, N., Rahoo, L. A., & Sariah, U. N. B. (2023). Mediating Role oF Firm Size for Ethical E-Procurement Implementation: Employee Perception from SMEs, Russian Law Journal, 11 (7), 108-117.
  • Shaikh, A. S., Soomro, A., H., Ali. U. A., Nasir, F., Khan, E. M. F., & Abro, R. (2023). HR Practices in The Post- COVID-19 Era And Their Impact On The Psychological Capital Growth Of Employees. Journal of Positive School Psychology, 7(4), 1363-1383. 
  • Ali U. A., & Aziz, A. (2022). The Moderating impact of Perceived Risk on the Relationship of Website Experience and Online Purchase Intention. Pakistan Journal of Humanities and Social Sciences, 10(2), 514-526. 
  • Shiekh. U. A., & Aziz. A. (2021). The Moderating impact of Social Media Usage & Perceived Risk on the Relationship of Website Experience and Online Purchase intention. Elementary Education Online, 20(5), 7164-7180.
  • Khan, N. R., & Shaikh, U. (2011). Impact of service quality on customer satisfaction: Evidence from the restaurant industry in Pakistan, Management & Marketing, 9(2), 343-355.

IU ORIC Achieves 'Category X' in the HEC ORIC Annual Assessment Report for FY 2023-24

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