Our Purpose
To immerse students in the dynamic world of marketing, equipping them with practical knowledge and hands-on experience in branding, digital marketing, and market research. This club seeks to empower students to become proficient marketers who can create impactful campaigns and strategies, driving success for organizations and brands. By organizing workshops, campaigns, and collaborative projects with industry experts, the society fosters a learning environment where students can develop essential marketing skills, enhance their creativity, and gain real-world marketing experience.

Our Objectives
- Conduct marketing campaigns for campus events and initiatives.
- Arrange workshops and training sessions on digital marketing, branding, and market research.
- Create opportunities for members to work on real-world marketing projects with local businesses.
Society Events

IU ORIC Hosts IPO Activity: Guiding Innovators from Ideas to Protection
On 21st May 2025, IU ORIC conducted an Intellectual Property Activity under the theme “Private to Public – What You Need to Know.” With strong participation from faculty, FYP students, and budding inventors, the session provided a platform to clarify IP procedures, address submission concerns, and offer guidance on transforming

IU ORIC Leads the Way with 30+ IP Filings in FY 2024–25
The fiscal year 2024–25 turned into a landmark period for IU ORIC, with intellectual property taking center stage. Throughout the

Iqra University Signs MoU with Spectrum International University College
Iqra University has taken another significant step in strengthening its global academic presence by signing a Memorandum of Understanding (MoU)
Our Campuses