Our Purpose
To immerse students in the dynamic world of marketing, equipping them with practical knowledge and hands-on experience in branding, digital marketing, and market research. This club seeks to empower students to become proficient marketers who can create impactful campaigns and strategies, driving success for organizations and brands. By organizing workshops, campaigns, and collaborative projects with industry experts, the society fosters a learning environment where students can develop essential marketing skills, enhance their creativity, and gain real-world marketing experience.

Our Objectives
- Conduct marketing campaigns for campus events and initiatives.
- Arrange workshops and training sessions on digital marketing, branding, and market research.
- Create opportunities for members to work on real-world marketing projects with local businesses.
Society Events

Iqra University and Robert Gordon University (Scotland) Unite for International Academic Collaboration
In a ground-breaking move to strengthen academic ties, Iqra University (IU), Pakistan and Robert Gordon University (RGU), Scotland have joined forces to create opportunities for academic excellence and cultural exchange. The partnership was formalized during a high-profile delegation visit from RGU to IU’s Main Campus on April 10th, 2025. The

1st International Conference on Business, Management, and Emerging Technologies (ICBMET-25) Begins with Global Participation and a Vision for Sustainable Future
The 1st International Conference on Business, Management, and Emerging Technologies (ICBMET-25) commenced with great enthusiasm at Iqra University, Karachi. Organized

Launch Your Idea with IU CORE’s Cohort 3 Call for Ideas!
Got an idea that could disrupt the industry? Now’s your chance to #BeTheGameChanger! CALL FOR IDEAS! We’re inviting innovators and entrepreneurs
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