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RESEARCH DIRECTORY
Publications (2024-2025)
Network Security Attack Classification: Leveraging Machine Learning Methods for Enhanced Detection and Defense
Year
Dec-2024
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Corporate governance and firm performance: Evidence from political instability, political ideology, and corporate governance reforms in Pakistan
Year
July-2024
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Information asymmetry and investment efficiency: the role of blockholders
Year
July-2024
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Unleashing the power of cloud adoption and artificial intelligence in optimizing resilience and sustainable manufacturing supply chain in the USA
Year
July-2024
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A hyper-realistic virtual environment for robots training
Year
Oct-2024
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Quality culture, university-industry collaboration, and perceived employability among vocational students in China: a Yanpei Huang perspective
Year
Aug-2024
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What encourages the pro-equality norms? A Global Economic Perspective
Year
Aug-2024
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Follower persuade Leader Green Commitment: Exploring Sustainability in Pharma Companies
Year
Oct-2024
Exploring eco-friendly business practices and corporate innovation in Pakistan
Year
Sep-2024
Green Personality and Environmental Outcomes: The Role of Autonomous and Controlled Motivation in Driving Success
Year
Sep-2024
Mediating role of specific environmental beliefs in the relationship between general beliefs and water consumption
Year
Sep-2024
Sustainable Tourism and Pertaining Issues: Discussion and Understanding Underlying Issues With Respect to India and Pakistan
Year
Jul-2024
Fair Energy Trading in Blockchain-Inspired Smart Grid: Technological Barriers and Future Trends in the Age of Electric Vehicles
Year
Oct-2024
The impact of social media screen-exposure time on suicidal ideation among Pakistani adolescents
Year
Oct-2024
Homicide-Suicide in Russia and Pakistan: Observations From Press Media Reports
Year
Sep-2024
Mental health services in Pakistan
Year
Aug-2024
Social protection comparison across the world: a study of fiscal, structural and institutional performance discrepancies
Year
Nov-2024
Job Stress and Work Well-Being: A Mediating Role of Turnover Intention
Year
Aug-2024
Determinants of Sustainable Consumption Behavior: A Case Green Apparel Brands of Pakistan
Year
Jul-2024
Linking green transformational leadership and employee pro-environmental behavior: The role of intention and work environment
Year
Oct-2024
A hybrid approach for simultaneous effective automobile navigation with DE and PSO
Year
Oct-2024
Applying Neural Networks to Predict Ventilator Demand: A Study of Pakistan's Healthcare Sector
Year
Sep-2024
Impact of Work from Home and Flexible Working Hours on Employee Performance During Covid-19
Year
Nov-2024
EXPLOITING ADVANTAGE OF DEMOGRAPHICS IN ADVERTISEMENT OF BANKING SECTOR; A STUDY ON MUSLIM CONSUMER MARKET IN PAKISTAN
Year
Oct-2024
AI POWERED MARKETING: EXPLORING THE FACTORS RESPONSIBLE FOR AI ADOPTION AMONG GEN Z’S CONSUMERS IN PAKISTAN
Year
Jul-2024
A Hybrid Deep Learning Model for Precise Epilepsy Detection and Seizure Prediction
Year
Oct-2024
Barriers to digital financial inclusion and digital financial services (DFS) in Pakistan: a phenomenological approach
Year
Jul-2024
Perception of Shariah Scholars toward Islamic Banking in Pakistan
Year
Nov-2024
Advancing financial resilience: A systematic review of default prediction models and future directions in credit risk management
Year
Oct-2024
Striking a Balance:Evaluating Credit Risk withTraditional and Machine Learning Models
Year
Aug-2024
The Interplay of Resilience, Emotional Intelligence, and Motivation in Reducing Occupational Burnout: Insights from the Banking Sector in Pakistan
Year
Aug-2024
The Personal and In-Store Factors Influencing Impulse Buying Behavior
Year
Sep-2024
Combating counterfeit goods in Pakistan: A case study on a local soap manufacturing company in Pakistan
Year
Dec-2024
TOWARDS SUSTAINABLE CONSUMPTION: FACTORS INFLUENCING GREEN BUYING BEHAVIOR IN KARACHI
Year
Dec-2024
ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON ONLINE PURCHASE INTENTION: THE ROLES OF CELEBRITY ENDORSEMENT, EMOTIONAL APPEAL, AND HEDONIC VALUE
Year
Nov-2024
PSYCHOLOGICAL CONTRACT BREACH AND JOB RELATED OUTCOMES
Year
Oct-2024
THE IMPACT OF ETHICAL MARKETING PRACTICES ON CONSUMER PERCEPTION: A CASE OF COSMETIC BEAUTY INDUSTRY
Year
Oct-2024
THE IMPACT OF CUSTOMER EXPECTATIONS, CUSTOMER LOYALTY, CUSTOMER BRAND LOYALTY, AND CUSTOMER SATISFACTION ON PURCHASE INTENTION IN THE FMCG SECTOR OF PAKISTAN
Year
Oct-2024
Impact of Emotional Intelligence on Organizational Commitment among Teachers
Year
Sep-2024
Decoding Consumer Perception: The Cognitive Mechanisms of Psychological Pricing on Student Purchasing Behavior
Year
Sep-2024
Impact of Video Content Marketing on Consumer Engagement
Year
Sep-2024
The Effects of Green Procurement, Green Production, and Green Logistics in the Overall Performance of Green Supply Chain Management
Year
Aug-2024
IMPACT OF ORGANIZATIONAL JUSTICE, LEADER-MEMBER EXCHANGE, PSYCHOLOGICAL SAFETY AND MENTORING ON EMPLOYEE ENGAGEMENT IN THE COMMERCIAL BANKING SECTOR
Year
Sep-2024
Navigating Supervisory Abuse: Victims' Coping Strategies And The Ineffectiveness Of Organizational Support
Year
Sep-2024
ANALYSIS OF THE EFFECTIVENESS OF ONLINE DIGITAL MEDIA ADVERTISING AS A STRATEGIC TOOL FOR BUILDING A BRAND SUSTAINABILITY
Year
Aug-2024
Impact of Emotional Advertising on Consumer Buying Behavior: A Study in the Context of Tea Brands in Pakistan
Year
Aug-2024
Gender based Consumer Behavior Considering Religiosity in Banking Services; a study on Pakistan’s Consumer Market
Year
Dec-2024
Magnetic macro drivers of labor efficiency: a study of high and low trade open economies
Year
Dec-2024
Novel Prognostic Methods for System Degradation Using LSTM
Year
Dec-2024
The Examining the Consequence of Apparent Significance on User Consumption Intent in Live-Streaming Shopping
Year
Dec-2024
Political connection and firm’s financial performance; the role of corporate governance
Year
Dec-2024
IMPACT OF PERCEIVED USEFULNESS, EASE OF USE, VALUE, RISK AND TRUST ON ONLINE PURCHASE INTENTION OF MEDICINES: ROLE OF CONSUMER ENGAGEMENT
Year
Dec-2024
Harnessing AI for Enhanced CRM: Insights into Customer Satisfaction, Loyalty and Retention
Year
Dec-2024
Analyze the Efficacy of Green Marketing Initiatives in Boosting Product Sales and Expanding Market Share
Year
Dec-2024
The Role of Information Quality, Quantity, Credibility, Usefulness, and Adoption in Shaping Purchase Intention: Insights from Social Media Marketing on Tiktok and Instagram
Year
Dec-2024
ANALYZING THE IMPACT OF WORKPLACE DIVERSIFICATION & CHALLENGES ON WOMEN'S LEADERSHIP PERFORMANCE IN UPPER MANAGEMENT
Year
Dec-2024
Visual Identity Matters: Enhancing Brand Recall and Recognition through Symbols
Year
Dec-2024
Some Mathematical Properties of Sombor Indices for Regular Graphs
Year
Dec-2024
"Female Entrepreneurship In Balochistan: Linking Motivation, Empowerment, And Family Well-Being "
Year
Dec-2024
Sustainable Environmental Monitoring: Multistage Fusion Algorithm for Remotely Sensed Underwater Super-Resolution Image Enhancement and Classification
Year
Dec-2024
Need for reform in AAOIFI standards on murabaha fnancing: evidence from Islamic Banks in Pakistan
Year
Sep-2024
Impact of Security, Perceived Usefulness, and Brand Image on Fintech Adoption and Customer Satisfaction in Pakistan’s Financial Sector
Year
Nov-2024
The Impact of Shariah Compliance and Risk Management on Financial Performance: The Mediating Role of Operational Efficiency in Islamic Financial Institutions
Year
Sep-2024
Default Risk Management and Macroeconomic factors are crucial for effective financial performance of commercial banks in Pakistan
Year
Dec-2024
Hardware Vulnerabilities: Taxonomy and Business Security Models
Year
Oct-2024
Generative AI for Visualization
Year
Oct-2024
The Challenges for E-Commerce Using AI Applications
Year
Oct-2024
Machine Learning Models for Detecting Software Vulnerabilities
Year
Oct-2024
Generative AI Applications for Enhancing Medical Training
Year
Dec-2024
Deep Learning Applications for Healthcare Risk Assessment
Year
Dec-2024
" Internet of Things Cyber-Physical Systems in Smart Healthcare"
Year
Dec-2024
SOUTHEAST ASIA AND GROWING CHALLENGE OF CYBER-ATTACKS: A REGIONAL SECURITY INSIGHT
Year
Dec-2024
Intelligent Decision Support Systems for Optimizing Medical Emergency Responses
Year
Dec-2024
From Data to Decisions: Predictive Machine Learning Models for Customer Retention in Banking
Year
Sep-2024
Multi-Source Consistency Deep Learning for SemiSupervised Operating Condition Recognition in Sucker-Rod Pumping Wells
Year
Dec-2024
The Drivers of Omnichannel Shopping Intention: Assessing the Role of Gender as a Moderator in Apparel Industry
Year
Jul-2024
The Role of Artificial Intelligence in Influencer Marketing
Year
Aug-2024
Investigating the Feasibility of Statistically Measuring Anxiety using Wireless Electromyography Sensor via Wireless Personal Communication
Year
Dec-2024
The Role of Game-Theoretical Approaches in Investigating Corruption and Bribery Behavior
Year
Dec-2024
Investor Traits and Risk Tolerance Post-COVID-19: The Moderating Role of Financial Advice in Pakistan
Year
Sep-2024
Leveraging Machine Learning Models for Customer Churn Prediction in Telecommunications: Insights and Implications
Year
Oct-2024
EXPLORING DIGITAL MARKETING ADOPTION DYNAMICS IN PAKISTANI STARTUPS THROUGH THE TECHNOLOGY-ORGANIZATIONENVIRONMENT (TOE) FRAMEWORK
Year
Oct-2024
Harnessing Synergy of Microbial and Plant-Based Systems for Enhanced Bioelectricity Generation in Sustainable Power Systems
Year
Dec-2024
Financial innovation can hamper the sustainable economic growth: A tale of two emerging economies
Year
Dec-2024
FINANCIAL EDUCATION, FINANCIAL ADVICE, FINANCIAL ATTITUDE AND FINANCIAL LITERACY IMPACT ON UNIVERSITY STUDENT’S FINANCIAL BEHAVIOUR THROUGH FINANCIAL CAPABILITIES
Year
Sep-2024
Corporate Social Responsibility and Environmental Sustainability: Integrating Green Practices into Operations
Year
Sep-2024
Face Recognition from Video by Matching Images Using Deep Learning-Based Models
Year
Oct-2024
EMPLOYEE ENGAGEMENT IN REMOTE WORK SETTING STRATEGIES FOR HR TO FOSTER MOTIVATION AND COMMITMENT
Year
Aug-2024
Identifying Credit Card Fraud with Machine Learning: Evaluation of Algorithms and Oversampling Techniques
Year
Sep-2024
Credit Scorecards & Forecasting Default Events – A Novel Story of Non-financial Listed Companies in Pakistan
Year
Sep-2024
Selecting the Best Compiler Optimization by Adopting Natural Language Processing
Year
Sep-2024
Nexus of Financial Architecture, Vulnerable Employment and Poverty: The Stimulus of Information Technology
Year
Jul-2024
The Intersection of AI in Finance and Healthcare: Comparative Analysis of Adoption Trends, Challenges, and Economic Impact
Year
Dec-2024
Harnessing AI in Physical Therapy Modalities: Bridging Eastern and Western Approaches
Year
Dec-2024
The Internet of Things: An Intelligent and Secure Path Approach for Cyber Critical Infrastructure
Year
Oct-2024
Measuring the Degree of Fiscal (De) Centralization of Pakistan: Theoretical Model Empirical Analysis
Year
Jul-2024
Efficient Malware Investigation and Recognition Using Machine Learning Algorithms
Year
Sep-2024
Introduction to Machine Learning Models for Web Engineering Concepts
Year
Oct-2024
Generative AI and Web Applications: Addressing Security Issues and Challenges
Year
Oct-2024
" Gender Differences in Response to Digital Marketing: Analyzing Purchase Intentions and Behaviors"
Year
Jul-2024
AI-Driven Learning Management Systems: Modern Developments, Challenges and Future Trends During the Age of ChatGPT
Year
Jul-2024
An Immense Approach of High Order Fuzzy Time Series Forecasting of Household Consumption Expenditures with High Precision
Year
Aug-2024
BwMMV-pred: a novel ensemble learning approach using blood smear images for malaria prediction
Year
Oct-2024
The Role of AI Acquisition in Enhancing Social Media Campaigns: A Study of Digital Media and User Behavior
Year
Aug-2024
Examining the Role of Twitter in Shaping Political Polarization and Political Efficacy
Year
Sep-2024
The Role of Social Media in Enhancing Political Activism and Accountability in Contemporary Democracies
Year
Sep-2024
Enhancing Software Cost Estimation Using Feature Selection and Machine Learning Techniques
Year
Dec-2024
"Role of Trust, Perceived Risk in the Context of Brand Engagement, Perceived Security, Fashion Innovation, and Social Motivation on Online Shopping "
Year
Nov-2024
THE IMPACT OF AI TOOLS (CHATGPT) ON SECOND LANGUAGE LEARNING
Year
Nov-2024
Does ethical leadership shape employee conduct in hotels and restaurants?
Year
Dec-2024
Machine Learning-Based Mobile Device Resale Price Estimator: A Predictive Analytics Approach
Year
Dec-2024
Reducing the Risk of Cyber Attack in SDN Network by using Blockchain
Year
Dec-2024
Digital Media’s Influence on Corporate Social Responsibility (CSR) and Public Perception of Brands
Year
Oct-2024
Examining the Impact of Social Media Advertising on Consumer Buying Intentions and Buying Behavior for Home Appliances among Youth
Year
Nov-2024
Examining the effects of screen time on psychological well-being and learning efficiency: A growing Concern
Year
Oct-2024
B-RISiC: A Balanced-Region Indexing Approach for Efficient Reverse Image Search in Collages
Year
Oct-2024
Comparing Special Education Teachers’ Psychological Wellbeing Based on their Demographics
Year
Aug-2024
Abusive supervision and helping behavior among nursing staff: a moderated mediation model
Year
Jul-2024
Leading towards sustainability: visionary innovation leadership’s impact on green product innovation
Year
Jul-2024
"Determinants of Sustainable Consumption Behavior: A Case Green Apparel Brands of Pakistan"
Year
Jul-2024
Utilitarian and Hedonic determinants of customers' behaviour while shopping online: A mediation-moderation model
Year
Jul-2024
Applicability of the Theoretical Model of a School Becoming a Learning Organization in the Pakistani City of Karachi
Year
Aug-2024
Parts-of-speech tagger for Sindhi language using deep neural network architecture
Year
Jul-2024
Multiculturalism in ‘troubled’ times: meeting diversity’s challenges with care
Year
Aug-2024
"Effectiveness of English Language Textbook in Developing Oral Communicative Competence of High School Students"
Year
Sep-2024
Influences of online computer-mediated activities on the development of aggressive behavior: A systematic literature review comparing Eurasian regions
Year
Nov-2024
"Documentary Review of the Revised English Language Textbook's Effectiveness in Enhancing Oral Communicative Competence among High School Students"
Year
Oct-2024
"Exploring the impact of green technology, renewable energy and globalization towards environmental sustainability in the top ecological impacted countries "
Year
Nov-2024
Building Bridges: The Critical Role Of Financial Literacy InATech-DrivenInclusiveFinance Landscape
Year
Aug-2024
Optimising the teaching and learning process for children withspecial educational needs in an inclusive school: A SOAR analysisin Karachi, Pakistan
Year
Dec-2024
Good’ citizens or ‘faithful’ Muslims? Contested narratives forcitizenship education in Pakistan
Year
Dec-2024
Investors’ Overreaction on Stock Circuit Breakers and Signaling-A Research on Pakistan Stock Exchange
Year
Oct-2024
"Comparative analysis of aggregate and sectoral time-varying market efficiency in the Russian stock market during the COVID-19 outbreak and the Russia–Ukraine conflict (RUC) "
Year
Sep-2024
Unveiling the influence of corporate social responsibility on the triple bottom line: a study of Pakistani manufacturing firms
Year
Dec-2024
The influence ofIndustry 4.0 resources on logistics capabilities to optimize remanufacturing and business performance
Year
Nov-2024
"Influence of mobile application service quality and convenience on young customer retention"
Year
Sep-2024
"Robot Vision over CosGANs to Enhance Performance with Source-Free Domain Adaptation Using Advanced Loss Function"
Year
Oct-2024
"How does climate policy uncertainty influence sustainable development? Unraveling role of recycling and natural resources in the United States"
Year
Oct-2024
Fostering Inclusion and Safety: A Case Study of Anti-Bullying Practices at the Praxis Inclusive School
Year
Dec-2024
The impact of interpersonal risk communication on people’s cognitive risk perception and negative emotions during the COVID-19 pandemic: A mediation and moderation model
Year
Aug-2024
The Measurement Of Motivation Level, The Level Of Using SRL Writing Strategies, And The Association Of Both With ESL Writing Competence Of Pakistani Secondary School Students
Year
Jul-Sep-2024
"Teaching the Course of Business Communication to Large Classes in Pakistani Universities: Challenges & Suggested Strategies"
Year
Dec-2024
Exploring the Benefits and Challenges of ChatGPT in Enhancing ESL Learners Writing Skills
Year
Nov-2024
Green Perspective of the Ecommerce Supply Chain in Online Retail Industry of Pakistan
Year
Sep-2024
"Effects of External Adoption of E-Procurement on Financial Performance in Pakistan’s Manufacturing Sector "
Year
Sep-2024
"Integrating Edupreneurship into Higher Education: Challenges, Opportunities and Strategic Pathways in Sindh, Pakistan "
Year
Dec-2024
Implementing Multigrade and Team-Teaching Approaches to Enhance Holistic Development for Slow Learners in Inclusive Classroom Settings
Year
Dec-2024
Bank Performance and Capital Formation in Pakistan
Year
Dec-2024
The Trust Factor in FinTech: Linking Innovation, Literacy, and Security to Financial Inclusion
Year
Dec-2024
Exploring the Mediating Effect of Financial Knowledge on Technological Innovations and Financial Accessibility
Year
Dec-2024
"Advancing Lithium-Ion Battery Management: A Portable Arduino-Based Healthmonitoring Solution "
Year
Dec-2024
POS System Integrated with Cross-Platform for Supervision of Restaurant’s
Year
Aug-2024
"Evaluating Rainfall Prediction Models on Time Series Data from Bangladesh and Pakistan: A Comparative Approach "
Year
Sep-2024
Leveraging Machine Learning And Deep Learning Models for Proactive Churn Customer Retention
Year
Nov-24
Harnessing AI for Enhanced Weather Prediction: A Focus on Rainfall
Year
Dec-24
An NLP Approach to Predict and Suggest Next Word In Urdu Typing
Year
Dec-24
Exploring Fish Species Exploring Fish Species Classification using Deep Learning
Year
Dec-24
Exploring the Solar Science Learning Journey with Virtual Reality
Year
Dec-24
Comparing Grammarly and ChatGPT for Automated Writing Evaluation Of ESL Learners
Year
Dec-24
Factors Influencing Students’ Academic Self-Efficacy in Related Domains
Year
Oct-24
A Quantitative Study on Edupreneurship Education: Aligning Undergraduate Curricula With Desired Competencies
Year
Dec-24
Advanced Furniture Sales Forecasting Using Machine Learning and Deep Learning Techniques
Year
Dec-24
Proposed topology of Cognitive Elephant Herding Optimization Technique
Year
Jul-24
Unleashing the Mechanism in Green Finance, Corporate Social Responsibility and Shareholders Wealth: Insight from Quantile GMM
Year
Oct-24
ESG reporting, corporate green innovation and interaction role of board diversity: A new insight from US
Year
Jul-24
Corporate social responsibility and climate change mitigation: Discovering the interaction role of green audit and sustainability committee
Year
Oct-24
Breast Cancer Awareness, Knowledge, and Attitude among Medical and Non-Medical Female Undergraduates: A Cross-Sectional Study
Year
Aug-24
Assessing disintegration effectiveness: A thorough evaluation using the SeDeM-ODT expert system for doxylamine succinate orodispersible formulation
Year
Sep-24
A Comparison of Adult Male and Female Regarding Knowledge and Cases of Scabies among Flood Victims in Mirpurkhas Sindh
Year
Aug-24
Comparative Study Satisfaction of Patients Regarding Quality Health Care in Public and Private Tertiary Care Hospital in Karachi
Year
Aug-24
Behavioral and psychological aspects of coffee consumption
Year
Jul-24
NEXUS BETWEEN SERVANTLEADERSHIP,GREEN KNOWLEDGE SHARING, GREEN CAPACITIES, GREEN SERVICEINNOVATION, ANDGREEN COMPETITIVE ADVANTAGE IN THE HOSPITALITY SECTOROF PAKISTAN:AN SDG & ESG STAKEHOLDER COMPLIANCEFRAMEWORK
Year
Sep-24
Trickle Down Effect of Toxic Leadership Pandemic on Employee Counterproductive Work Behavior: In Retrospect to SDGs, Laws, Regulations, and ILO Provisions
Year
Sep-24
Evaluating The Influencing Supply Chain Management Practices Act On Organizational Performance. The Employee Job Satisfaction’s Mediating Impact
Year
Sep-24
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