Graduate Program
Master of Design Merchandising Marketing
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Introduction to Master of Design Merchandising Marketing
The Master of Design Merchandising Marketing program at Iqra University elevates your knowledge and expertise in the dynamic world of fashion. This program builds upon your existing design foundation, equipping you with advanced business and marketing principles specific to the fashion industry. You’ll develop a strategic mindset and refine your ability to translate creative concepts into successful commercial endeavours.
What Sets Us Apart
Our faculty blends creativity, education, and social impact—driving innovation, research, and community engagement to prepare future leaders and change-makers.
Mission
Our mission is to deliver a comprehensive education in design marketing and merchandising, focusing on the dynamic relationship between products and consumers. We aim to develop students' presentation, communication, interpersonal, and analytical skills while refining their entrepreneurial and technical expertise. This holistic approach prepares them to become significant contributors to the design industries, as well as to society as a whole.
Learning Outcomes
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Gain a comprehensive understanding of advanced fashion merchandising and marketing theories.
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Conduct in-depth market research and analysis to identify consumer trends and opportunities.
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Develop and implement strategic marketing plans for fashion brands and products.
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Master brand management principles to build and maintain a strong brand identity in the market.
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Analyse global fashion markets and develop strategies for international business expansion.
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Develop leadership and communication skills to effectively manage teams and collaborate with stakeholders.
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Hone your critical thinking and problem-solving abilities to navigate complex business challenges in the fashion industry.
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Refine your research and analytical skills to make data-driven decisions.
Program Objectives (POs)
| PO1 | Advanced Expertise in Design Marketing & Merchandising & Consumer StrategyStudent will attain in-depth knowledge of the relationship between products and consumers, including advanced concepts in branding, consumer psychology, market strategy, and merchandising systems. |
| PO2 | Strategic & Analytical LeadershipStudent will apply advanced analytical skills, research methods, and data-driven approaches to solve complex marketing and merchandising challenges. |
| PO3 | Professional Communication, Presentation & Collaborative LeadershipStudents will communicate strategic concepts, research outcomes, and marketing solutions effectively while demonstrating strong leadership and collaboration in diverse professional settings. |
| PO4 | Innovation, Entrepreneurship, Ethics & SustainabilityStudents will demonstrate innovative thinking and entrepreneurial capability while integrating ethical, sustainable, and socially responsible practices into marketing and merchandising decisions. |
Program Learning Objectives (PLOs)
| PLO-1 | Advanced Knowledge & Conceptual Understanding Students will demonstrate an advanced understanding of design marketing, merchandising systems, consumer behavior, brand strategy, and global market dynamics. |
| PLO-2 | Global Industry Awareness Students will evaluate global fashion/design industry trends, international markets, and cross-cultural consumer behavior. |
| PLO-3 | Research & Analytical Mastery Students will conduct independent research, apply advanced analytical tools, interpret consumer data, and generate insights for strategic decisions. |
| PLO-4 | Strategic Planning & Problem-Solving Students will design advanced marketing and merchandising strategies, solving complex challenges using critical and strategic thinking. |
| PLO-5 | Professional Presentation & CommunicationStudents will communicate research findings, marketing strategies, and business concepts through advanced written, verbal, and visual formats. |
| PLO-6 | Leadership & Collaborative SkillsStudents will demonstrate leadership, teamwork, negotiation, and interpersonal competence in multidisciplinary and multicultural environments. |
| PLO-7 | Innovation & Entrepreneurial Capability Students will create innovative business models, brand strategies, or entrepreneurial ventures within the design and marketing sectors. |
| PLO-8 | Ethics, Sustainability & Social ResponsibilityStudents will apply ethical frameworks, sustainable practices, and social responsibility principles to make informed marketing and merchandising decisions. |
| PLO-9 | Technical & Digital Competence Students will use advanced digital tools (analytics, CRM, digital marketing, visual merchandising systems) to support innovative and ethical strategies. |
Program Objectives (POs) versus Program Learning Outcome (POLs)
| Program Objectives | Program Learning Outcomes | ||||||||
| PLO-1 | PLO-2 | PLO-3 | PLO-4 | PLO-5 | PLO-6 | PLO-7 | PLO-8 | PLO-9 | |
| PO-1 | ✓ | ✓ | |||||||
| PO-2 | ✓ | ✓ | |||||||
| PO-3 | ✓ | ✓ | |||||||
| PO-4 | ✓ | ✓ | ✓ | ||||||
Career Opportunities
The Master of Design Merchandising Marketing prepares graduates for leadership roles within the fashion industry. Potential career paths include:
Fashion Brand Manager
Product Development Director (Fashion)
Retail Merchandising Manager
Fashion Marketing Director
E-commerce Director (Fashion)
Fashion Buying Manager
Fashion Consultant
Trend Forecaster (Fashion)
Fashion Retail Entrepreneur
Fashion Brand Analyst
This degree can also serve as a stepping stone for doctoral studies in fashion business or related fields.
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