Introduction to
Fashion Merchandising Marketing
The Bachelor of Fashion Merchandising Marketing program at Iqra University equips students with the business acumen and creative vision to succeed in the fast-paced world of fashion. This program merges fashion design knowledge with marketing and business principles, preparing them to bridge the gap between design and commerce. Students will graduate with the skills to develop, market, and sell fashion products effectively.
Learning Outcomes
- Develop a strong understanding of fashion design principles, trends, and consumer behaviour.
- Apply marketing and merchandising strategies to analyse fashion markets and target audiences.
- Master the principles of branding, product development, and retail management in the fashion industry.
- Develop expertise in fashion buying, forecasting, and inventory management.
- Utilise visual merchandising and marketing techniques to create compelling product presentations.
- Analyse consumer data and buying trends to inform marketing and merchandising decisions.
- Develop effective communication and negotiation skills for successful business interactions.
- Gain proficiency in industry-standard software tools for retail management and marketing.
- Cultivate a strong business acumen and understanding of global fashion markets.
Job Market
The Bachelor of Fashion Merchandising Marketing opens doors to a diverse range of career opportunities within the fashion industry. Graduates can pursue roles such as:
- Fashion Buyer
- Assistant Buyer
- Retail Merchandiser
- Visual Merchandiser
- Fashion Marketing Specialist
- Product Development Specialist (Fashion)
- Fashion E-commerce Manager
- Wholesale Account Manager (Fashion)
- Fashion Public Relations Specialist
- Trend Researcher (Fashion)
This degree also serves as a valuable foundation for further education in specialised areas of fashion business, such as fashion entrepreneurship, fashion retail management, or fashion brand management.
Curriculum
- Academic & Professional Writing
- Accounting for Managers
- Art, Crafts and Calligraphy
- Brand Management
- Business Economics
- Business Law
- Collection Process I
- Collection Process II
- Communication Skills
- Consumer Behavior
- Digital Marketing
- ELECTIVE 1
- ELECTIVE 2
- ELECTIVE 3
- ELECTIVE 4
- Elements of Business
- Emerging Fashion Trends
- Ethics and Social Responsibility
- Financial Accounting
- Functional English
- Fundamentals of Management
- Fundamentals of Marketing
- Human Resource Management
- Internship
- Internship
- Introduction to Entrepreneurship
- Introduction to IR
- Introduction To Mathematics
- Introduction to Psychology
- Introduction to Textile
- Islamic Studies
- Marketing Management
- Organizational Behavior
- Pakistan Studies
- Personal Development
- Photography
- Research in Counselling Psychology
- Retail Buying
- Retail Merchandising
- Social Media and Internet Marketing
- Sociology
- Supply Chain Management
- Trauma and Crisis intervention
- Virtual Design I
- Visual Merchadising
- World History
Campuses Offering