Undergraduate Program

Bachelor's of Fashion Merchandising Marketing

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Introduction to
Fashion Merchandising Marketing

The Bachelor of Fashion Merchandising Marketing program at Iqra University equips students with the business acumen and creative vision to succeed in the fast-paced world of fashion. This program merges fashion design knowledge with marketing and business principles, preparing them to bridge the gap between design and commerce. Students will graduate with the skills to develop, market, and sell fashion products effectively.

Learning Outcomes

  • Develop a strong understanding of fashion design principles, trends, and consumer behaviour.

  • Apply marketing and merchandising strategies to analyse fashion markets and target audiences.

  • Master the principles of branding, product development, and retail management in the fashion industry.

  • Develop expertise in fashion buying, forecasting, and inventory management.

  • Utilise visual merchandising and marketing techniques to create compelling product presentations.

  • Analyse consumer data and buying trends to inform marketing and merchandising decisions.

  • Develop effective communication and negotiation skills for successful business interactions.

  • Gain proficiency in industry-standard software tools for retail management and marketing.

  • Cultivate a strong business acumen and understanding of global fashion markets.

Curriculum Overview

Core Courses

  • Functional English

  • Academic & Professional Writing

  • Communication Skills

  • Islamic Studies

  • Pakistan Studies

  • World History

  • Sociology

  • Ethics and Social Responsibility

  • Personal Development

  • Art, Crafts and Calligraphy

  • Collection Process I

  • Collection Process II

  • Introduction to Textile

  • Virtual Design I

  • Visual Merchandising

  • Photography

  • Emerging Fashion Trends

  • Fundamentals of Management

  • Fundamentals of Marketing

  • Introduction to Entrepreneurship

  • Elements of Business

  • Financial Accounting

  • Accounting for Managers

  • Business Law

  • Business Economics

  • Marketing Management

  • Consumer Behavior

  • Human Resource Management

  • Supply Chain Management

  • Brand Management

  • Retail Buying

  • Retail Merchandising

  • Social Media and Internet Marketing

  • Digital Marketing

  • Organizational Behavior

  • Introduction To Mathematics

  • Internship

Elective Specializations

  • ELECTIVE 1

  • ELECTIVE 2

  • ELECTIVE 3

  • ELECTIVE 4

  • Introduction to Psychology

  • Introduction to IR

  • Research in Counselling Psychology

  • Trauma and Crisis Intervention

Career Opportunities

The Bachelor of Fashion Merchandising Marketing opens doors to a diverse range of career opportunities within the fashion industry. Graduates can pursue roles such as:

Fashion Buyer

Assistant Buyer

Retail Merchandiser

Visual Merchandiser

Fashion Marketing Specialist

Product Development Specialist (Fashion)

Fashion E-commerce Manager

Wholesale Account Manager (Fashion)

Fashion Public Relations Specialist

Trend Researcher (Fashion)

This degree also serves as a valuable foundation for further education in specialised areas of fashion business, such as fashion entrepreneurship, fashion retail management, or fashion brand management.

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