Undergraduate Program
Bachelors of Digital Marketing
Become a part of one of the top-ranked universities in Pakistan
- Home
- Academic Hub
- Bachelors of Digital Marketing
Introduction to
Digital Marketing
The Bachelor of Digital Marketing program at Iqra University equips you with the skills and knowledge to navigate the dynamic world of online marketing. This program explores various digital marketing channels and strategies to help you create, manage, and measure effective online campaigns that drive brand awareness, engagement, and lead generation.
Learning Outcomes
-
Develop and implement comprehensive digital marketing strategies across various platforms (search engines, social media, email marketing, etc.).
-
Understand consumer behaviour in the digital age and utilise market research to tailor online campaigns.
-
Create compelling content (text, visual, and video) optimised for search engines and social media engagement.
-
Analyse website traffic, social media metrics, and campaign performance using data analytics tools.
-
Master the principles of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
-
Develop and manage effective social media strategies for brand building and audience engagement.
-
Understand the importance of mobile marketing and integrate it into overall digital marketing strategies.
-
Employ strong communication and analytical skills to present marketing recommendations and reports.
Curriculum Overview
Core Courses
-
Functional English
-
Introduction To Mathematics
-
Applications Of ICT
-
Applications Of ICT Lab
-
Islamic Studies
-
Fundamentals of Management
-
Academic & Professional Writing
-
Pakistan Studies
-
Professional Ethics And Morality
-
Micro Economics
-
Introduction To Psychology
-
Introduction To Statistics
-
Civics And Community Engagement
-
Environmental Studies And Sustainability Theory
-
Environmental Studies And Sustainability Lab
-
Fundamentals of Marketing
-
Financial Accounting Principles
-
Business Analytics
-
Ideology And Constitution Of Pakistan
-
Introduction To Entrepreneurship
-
Financial Accounting Principles
-
Personal Development
-
Business Statistics
-
Philosophy And Critical Thinking
-
Communication Skills
-
Research Methods And Skills
-
Macroeconomics
-
Human Resource Theory & Practice
-
Internship
-
Research Project I
-
Research Project II
Elective Specializations
-
Photography
-
Digital Illustration & Manipulation
-
Culture, Media And Society
-
Marketing Planning & Applications
-
Principles Of Finance
-
Website Development
-
Introduction To Multimedia
-
Social Media And Digital Marketing
-
Digital Media Entrepreneurship
-
Creative Content Writing
-
Digital Marketing Analytics
-
Data Mining For Marketers
-
Vlog Making And Marketing
-
SMS And Email Marketing
-
SEO Theory And Practice
-
Digital Consumerism
-
SME And Digital Engagement
-
Cyber Security In Digital Space
-
Integrated Marketing Communication
-
Digital Media Buying And Planning
Career Opportunities
The Bachelor of Digital Marketing prepares graduates for a variety of exciting career opportunities in the digital marketing field. Potential job opportunities include:
Digital Marketing Specialist
Search Engine Optimization (SEO) Specialist
Content Marketing Specialist
Email Marketing Specialist
E-commerce Marketing Specialist
Pay-Per-Click (PPC) Specialist
Web Analytics Specialist
Marketing Automation Specialist
Social Media Marketing Specialist
Digital Marketing Manager (Assistant)
This degree can also serve as a stepping stone for further education in specialised areas of digital marketing or related fields like marketing communications, e-commerce, or marketing analytics.
Campuses Offering
Flexible learning designed for aspiring entrepreneurs
Ready to Join IU?
Take the first step towards an exceptional education that will transform your career and shape your future. Join thousands of successful graduates who started their journey right here.
Don’t just dream about your future — build it with us. Our admissions team is ready to guide you through every step of your journey.
