Introduction to
Digital Marketing
The Bachelor of Digital Marketing program at Iqra University equips you with the skills and knowledge to navigate the dynamic world of online marketing. This program explores various digital marketing channels and strategies to help you create, manage, and measure effective online campaigns that drive brand awareness, engagement, and lead generation.
Learning Outcomes
- Develop and implement comprehensive digital marketing strategies across various platforms (search engines, social media, email marketing, etc.).
- Understand consumer behaviour in the digital age and utilise market research to tailor online campaigns.
- Create compelling content (text, visual, and video) optimised for search engines and social media engagement.
- Analyse website traffic, social media metrics, and campaign performance using data analytics tools.
- Master the principles of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
- Develop and manage effective social media strategies for brand building and audience engagement.
- Understand the importance of mobile marketing and integrate it into overall digital marketing strategies.
- Employ strong communication and analytical skills to present marketing recommendations and reports.
Job Market
The Bachelor of Digital Marketing prepares graduates for a variety of exciting career opportunities in the digital marketing field. Potential job opportunities include:
- Digital Marketing Specialist
- Search Engine Optimization (SEO) Specialist
- Social Media Marketing Specialist
- Content Marketing Specialist
- Email Marketing Specialist
- E-commerce Marketing Specialist
- Pay-Per-Click (PPC) Specialist
- Web Analytics Specialist
- Marketing Automation Specialist
- Digital Marketing Manager (Assistant)
This degree can also serve as a stepping stone for further education in specialised areas of digital marketing or related fields like marketing communications, e-commerce, or marketing analytics.
Curriculum
- Academic & professional writing
- Applications Of ICT
- Applications Of ICT Lab
- Business Analytics
- Civics And Community Engagement
- Communication Skills
- Creative Content Writing
- Cyber Security In Digital Space
- Data Mining For Marketers
- Digital Consumerism
- Digital Illustration & Manipulation
- Digital Marketing Analytics
- Digital Media Buying And Planning
- Digital Media Entrepreneurship
- Financial Accounting Principles
- Functional English
- Fundamentals of Management
- Fundamentals of Marketing
- Human Resource Theory & Practice
- Ideology And Constitution Of Pakistan
- Integrated Marketing Communication
- Internship
- Introduction To Entrepreneurship
- Introduction To Mathematics
- Introduction To Multimedia
- Introduction to Psychology
- Introduction To Statistics
- Islamic Studies
- Macroeconomics
- Marketing Planning & Applications
- Micro Economics
- Natural Science Course**
- Natural Science Course** Lab
- Personal Development
- Philosophy And Critical Thinking
- Photography
- Principles Of Finance
- Research Methods And Skills
- Research Project I
- Research Project II
- SEO Theory And Practice
- Sme And Digital Engagement
- SMS And Email Marketing
- Social Media And Internet Marketing
- Social Science Course**
- Vlog Making And Marketing
- Website Development
Campuses Offering