Introduction to
Digital Marketing
Digital marketing is a fast-growing field that involves the use of digital channels to promote products, services, and brands. An Associate Degree in digital marketing can provide a broad range of skills and knowledge that can be applied to various industries and positions within those industries.
Learning Outcomes
- How perceptions, brand loyalty, and purchasing are created and influenced through marketing.
- How to use segmentation, targeting, and positioning to develop and sustain successful brands for effective and profitable marketing.
- How to conduct a competitor audit and analysis.
- Changes in the digital landscape and the significance of digital marketing.
- Development of digital marketing strategy.
Job Market
There are many job roles within the field of digital marketing. Here are some common ones:
- Digital Marketing Manager: Oversees all aspects of a company’s digital marketing strategy, including SEO, social media, email marketing, and content creation.
- Social Media Manager: Develops and implements social media strategies to promote a brand, engage with customers, and increase brand awareness.
- Content Marketing Manager: Develops and manages content marketing strategies, including blog posts, videos, social media, and other digital content to engage and inform customers.
- Performance Marketer: Manages paid advertising campaigns on search engines, social media platforms, and other digital channels to drive traffic and conversions.
- E-commerce Manager: Oversees the online sales of a company’s products or services, including managing the website, optimizing the user experience, and implementing marketing strategies to increase sales.
- SEO Specialist: Focuses on optimizing a company’s website for search engines to improve its visibility and ranking in search results.
Curriculum
- Functional English
- Information and Communication Technology
- Islamic Studies
- Introduction to Mathematics
- Fundamentals of Management
- Academic & Professional Writing
- Introduction to Futures Studies
- Pakistan Studies
- Fundamentals of Marketing
- Introduction to Statistics
- Introduction to Psychology
- Communication Skills
- Personal Development
- Ethics And Social Responsibility
- Social Media and Internet Marketing
- Fundamental Techniques of SEO
- Introduction to Entrepreneurship
- Philosophy and Critical Thinking
- Microeconomics
- Principles of Affiliate Marketing
- Customer Insights in Digtal Space
- Common Optional
Campuses Offering