Iqra University recently hosted an insightful workshop titled “Digital Marketing in the Age of Artificial Intelligence (AI)” on April 29, 2025. The session was led by Josh Bircham, Course Leader for Digital Marketing at Robert Gordon University, who brought a dynamic blend of industry expertise and academic depth to the discussion.
Through real-world case studies and interactive dialogue, Bircham highlighted how AI is reshaping the digital marketing landscape from automation and personalised customer journeys to predictive analytics and strategic decision-making. Students gained practical exposure to emerging AI tools and learned how to leverage technology to design smarter, data-driven marketing campaigns.
This workshop reflects Iqra University’s commitment to empowering students with future-ready skills and fostering a learning environment aligned with global digital trends.
