Graduate Program

Master of Media Studies (Advertising)

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Introduction to
Master of Media Studies (Advertising)

The Master’s program equips students to become the leaders in the advertising world. Academicians enhance the understanding and the importance of market research, analysis and strategy; enable students to adhere to market dynamics to create robust communication with skillful promotion. While the world keeps changing this program keeps abreast of innovation and technology, so students adapt to the evolving needs of the advertising industry.

Learning Outcomes

  • Develop creatives strategizing with market dynamics

  • Translate the creative brief into solution and purposeful campaigns

  • Develop communication for all conventional and new media

  • Apply research skills for brand solutions

  • Strategize for building brand image

Career Opportunities

The job market for postgraduates with a Master’s degree in Media Studies with a specialisation in advertising is competitive but diverse. The advertising industry is constantly evolving, with new technologies and platforms emerging all the time. This creates a high demand for professionals with specialised knowledge and skills in advertising, as well as in media analysis and research. Some of the career paths are given below:

Advertising Agencies

Marketing Research Firms

Media Buying Agencies

Public Relations

Event Planning

Brand Management

Curriculum Overview

Core Courses

  • Critical Thinking & Philosophy

  • Visual Communication

  • International Communication

  • Advanced Copywriting

  • Creative Development

  • Research Methodology

  • Advertising Research

  • International Advertising

  • Internship—MMS Advertising

  • Strategic Marketing Management

  • Media, Culture & Laws

  • Advertising Strategy

  • Thesis I—MMS Advertising

  • Thesis II—MMS Advertising

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