Graduate Program
Master of Design Merchandising Marketing
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Introduction to Master of Design Merchandising Marketing
The Master of Design Merchandising Marketing program at Iqra University elevates your knowledge and expertise in the dynamic world of fashion. This program builds upon your existing design foundation, equipping you with advanced business and marketing principles specific to the fashion industry. You’ll develop a strategic mindset and refine your ability to translate creative concepts into successful commercial endeavours.
Learning Outcomes
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Gain a comprehensive understanding of advanced fashion merchandising and marketing theories.
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Conduct in-depth market research and analysis to identify consumer trends and opportunities.
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Develop and implement strategic marketing plans for fashion brands and products.
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Master brand management principles to build and maintain a strong brand identity in the market.
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Analyse global fashion markets and develop strategies for international business expansion.
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Develop leadership and communication skills to effectively manage teams and collaborate with stakeholders.
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Hone your critical thinking and problem-solving abilities to navigate complex business challenges in the fashion industry.
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Refine your research and analytical skills to make data-driven decisions.
Career Opportunities
The Master of Design Merchandising Marketing prepares graduates for leadership roles within the fashion industry. Potential career paths include:
Fashion Brand Manager
Product Development Director (Fashion)
Retail Merchandising Manager
Fashion Marketing Director
E-commerce Director (Fashion)
Fashion Buying Manager
Fashion Consultant
Trend Forecaster (Fashion)
Fashion Retail Entrepreneur
Fashion Brand Analyst
This degree can also serve as a stepping stone for doctoral studies in fashion business or related fields.
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