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Undergraduate Program

Bachelors of Business Analytics

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Introduction to
Bachelors of Business Analytics

The Bachelor of Business Analytics program at Iqra University equips you with the skills to transform data into actionable insights for informed business decisions. This program combines business acumen with statistical analysis, data mining, and visualisation techniques, preparing you to become a valuable asset in the data-driven business world.

Learning Outcomes

  • Grasp core business principles, including accounting, finance, marketing, and operations.

  • Apply statistical methods and data analysis techniques to solve real-world business problems.

  • Utilise data mining and modelling tools to extract valuable insights from large datasets.

  • Create compelling data visualisations to communicate complex information effectively.

  • Develop strong problem-solving and critical thinking skills to analyse business challenges from a data-centric perspective.

  • Understand the ethical considerations and best practices for data collection, analysis, and interpretation.

  • Employ effective communication skills to present findings and recommendations to stakeholders across departments.

Curriculum Overview

Courses

  • Functional English

  • Introduction To Mathematics

  • Applications Of ICT

  • Islamic Studies

  • Fundamentals of Management

  • Academic & Professional Writing

  • Pakistan Studies

  • Professional Ethics And Morality

  • Micro Economics

  • Introduction To Calculus

  • Programming Fundamentals

  • Civics And Community Engagement

  • Environmental Studies And Sustainability

  • Fundamentals of Marketing

  • Financial Accounting Principles

  • Business Analytics

  • Ideology And Constitution Of Pakistan

  • Introduction To Entrepreneurship

  • Financial Accounting Principles

  • Introduction To Entrepreneurship

  • Personal Development

  • Culture, Media And Society

  • Introduction To Database System

  • Business Statistics

  • Philosophy And Critical Thinking

  • Communication Skills

  • Research Methods And Skills

  • Macroeconomics

  • Cost Accounting

  • Organizational Behavior

  • Financial Management & Applications

  • Human Resource Theory & Practice

  • Project Management

  • Internship

  • Research Project I

  • Research Project II

  • Artificial Intelligence

  • Computational Analysis For Decision Making

  • Principles Of Finance

  • Applications Of ICT Lab

  • Analytics Programming (Python)

  • Introduction To Cyber Security

  • Introduction To Machine Learning

  • Web Programming Languages

  • Marketing Planning & Applications

  • Operations Research

  • Data Mining For Business Decisions

  • Business Intelligence

  • Big Data Analytics And Visualization

  • Tools & Techniques Of Data Science

  • Deep Learning For Business Intelligence

Career Opportunities

The Bachelor of Business Analytics opens doors to a wide range of exciting career opportunities in various industries. Graduates can pursue roles such as:

Business Analyst

Business Intelligence Analyst

Data Analyst

Marketing Analyst

Market Research Analyst

Financial Analyst (with Data Analytics focus)

Operations Analyst

Risk Analyst

Data Scientist (Junior)

This degree also serves as a strong foundation for further education in business analytics or related fields like data science, business intelligence, or information technology.

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