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Undergraduate Program

Bachelors of Textile Design

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Introduction to
Bachelors of Textile Design

The curriculum of the programme is premeditated to evolve thought process and creativity in the field of textile. At AIFD, Textile Design department provides a professional, multi-disciplined, career ready education balanced by a comprehensive design education and a global perspective. Students are exposed to new artistic and technological possibilities for all types of surfaces and fabrics. It is an infusion of knowledge and methodology which empowers students with imagination and competence to be individual entrepreneurs and to have the ability to perform in any segment of the textile industry.

Learning Outcomes

  • How perceptions, brand loyalty, and purchasing are created and influenced through marketing.

  • How to use segmentation, targeting, and positioning to develop and sustain successful brands for effective and profitable marketing.

  • How to conduct a competitor audit and analysis.

  • Changes in the digital landscape and the significance of digital marketing.

  • Development of digital marketing strategy.

Curriculum Overview

Courses

  • Introduction to Fashion

  • Introduction to Textile

  • Principles & Elements of Design

  • Basic Drawing

  • Basic Drafting

  • Design Collection I

  • Print Design I

  • Print Design II

  • Print Project I

  • Print Project II

  • Weave Project I

  • Weave Project II

  • Surface Embellishment

  • Woven Design

  • Virtual Design I

  • Virtual Design II

  • Visual Merchandising

  • Photography

  • History of Textiles

  • Survey of Textile I

  • Survey of Textile II

  • Survey of Textile III

  • Textile Manufacturing

  • Material & Process

  • Emerging Fashion Trends

  • Internship

  • Elective 1

  • Elective 2

  • Academic & Professional Writing

  • Functional English

  • Communication Skills

  • Ethics and Social Responsibility

  • Islamic Studies

  • Pakistan Studies

  • World History

  • Sociology

  • Personal Development

  • Fundamentals of Management

  • Fundamentals of Marketing

  • Introduction to Entrepreneurship

  • Social Media and Internet Marketing

  • Art, Crafts and Calligraphy

Career Opportunities

There are many job roles within the field of digital marketing. Here are some common ones:


Digital Marketing Manager

Oversees all aspects of a company’s digital marketing strategy, including SEO, social media, email marketing, and content creation.

Social Media Manager

Develops and implements social media strategies to promote a brand, engage with customers, and increase brand awareness.

Content Marketing Manager

Develops and manages content marketing strategies, including blog posts, videos, social media, and other digital content to engage and inform customers.

Performance Marketer

Manages paid advertising campaigns on search engines, social media platforms, and other digital channels to drive traffic and conversions.

E-commerce Manager

Oversees the online sales of a company’s products or services, including managing the website, optimizing the user experience, and implementing marketing strategies to increase sales.

SEO Specialist

Focuses on optimizing a company’s website for search engines to improve its visibility and ranking in search results.

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