Associate Degree Program
Associate Degree in Digital Marketing
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Introduction to Digital Marketing
Digital marketing is a fast-growing field that involves the use of digital channels to promote products, services, and brands. An Associate Degree in digital marketing can provide a broad range of skills and knowledge that can be applied to various industries and positions within those industries.
Learning Outcomes
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How perceptions, brand loyalty, and purchasing are created and influenced through marketing.
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How to use segmentation, targeting, and positioning to develop and sustain successful brands for effective and profitable marketing.
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How to conduct a competitor audit and analysis.
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Changes in the digital landscape and the significance of digital marketing.
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Development of digital marketing strategy.
Curriculum Overview
Core Courses
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Functional English
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Introduction to Mathematics
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Information and Communication Technology
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Islamic Studies
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Fundamentals of Management
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Financial Accounting Principles
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Introduction to Statistics
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Environmental Studies and Sustainability
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Fundamentals of Marketing
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Pakistan Studies
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Academic & Professional Writing
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Ideology and Constitution of Pakistan
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Photography
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Customer Insights in Digital Space
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Communication Skills
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Civics and Community Engagement
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Philosophy and Critical Thinking
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Introduction to Psychology
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Introduction to Entrepreneurship
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Personal Development
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Social Media and Internet Marketing
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Professional Ethics and Morality
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Fundamental Techniques of SEO
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Principles of Affiliate Marketing
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Culture, Media and Society
Career Opportunities
The scope of a degree in entrepreneurship can be quite broad, as it can prepare you for a variety of career paths related to starting and managing a business. Here are a few potential career paths
Digital Marketing Manager
Oversees all aspects of a company’s digital marketing strategy, including SEO, social media, email marketing, and content creation.
Performance Marketer:
Manages paid advertising campaigns on search engines, social media platforms, and other digital channels to drive traffic and conversions.
Social Media Manager
Develops and implements social media strategies to promote a brand, engage with customers, and increase brand awareness.
E-commerce Manager
Oversees the online sales of a company’s products or services, including managing the website, optimizing the user experience, and implementing marketing strategies to increase sales.
Content Marketing Manager
Develops and manages content marketing strategies, including blog posts, videos, social media, and other digital content to engage and inform customers.
SEO Specialist
Focuses on optimizing a company’s website for search engines to improve its visibility and ranking in search results.
Campuses Offering
Flexible learning designed for aspiring entrepreneurs
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