Undergraduate Program
Bachelors of Business Administration
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Introduction to
Business Administration
A Bachelor’s in Business Administration (BBA) degree provides students with a broad understanding of various aspects of business management, including finance, accounting, marketing, economics, operations management, and business strategy. It is a versatile degree that offers a wide range of career options in various industries.

Learning Outcomes
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Explain core concepts in business and related disciplines
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Demonstrate interpersonal and intrapersonal skills in groups and teams
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Analyze business and related problems and formulate optimal solutions
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Communicate through oral and written means by using appropriate technology
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Identify and implement business opportunities and ideas
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Exhibit work ethics and promote sustainable development goals
Curriculum Overview
Courses
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Functional English
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Academic & Professional Writing
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Communication Skills
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Pakistan Studies
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Islamic Studies
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Introduction To Mathematics
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Introduction To Statistics
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Applications Of ICT
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Micro Economics
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Macroeconomics
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Fundamentals of Management
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Fundamentals of Marketing
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Financial Accounting Principles
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Cost Accounting
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Principles Of Finance
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Organizational Behaviour
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Business Statistics
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Research Methods And Skills
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Project Management
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Human Resource Theory & Practice
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Financial Management & Applications
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Supply Chain Management
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Management Accounting
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Business Law
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Organizational Theory & Design
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Research Project I
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Research Project II
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Internship
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Environmental Studies And Sustainability
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Psychology
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Civics And Community Engagement
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Ideology And Constitution Of Pakistan
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Philosophy And Critical Thinking
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Personal Development
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Professional Ethics And Morality
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Culture, Media And Society
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Computational Analysis For Decision Making
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Artificial Intelligence
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Data Science
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Business Analytics
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Introduction To Entrepreneurship
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Managing The Entrepreneurial Venture
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Islamic Banking And Finance
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International Business
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Consumer Behaviour
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Taxation Management
Career Opportunities
Here are some examples of career paths that a BBA degree can lead to:
Management
Graduates with a BBA degree can pursue careers as managers in various industries such as retail, hospitality, healthcare, or finance. They can manage teams, oversee operations, and make important business decisions.
Sales and Marketing
A BBA degree can prepare students for careers in sales and marketing, where they can utilize their knowledge of consumer behavior, advertising, and promotions to develop and implement successful marketing campaigns.
Finance
Students with a BBA degree can pursue careers in finance as financial analysts, investment bankers, or financial advisors. They can use their knowledge of financial management and accounting to help businesses make sound financial decisions.
Human Resources
A BBA degree can also prepare students for careers in human resources, where they can use their knowledge of organizational behavior, employee relations, and labor laws to manage the workforce.
Entrepreneurship
Some students with a BBA degree choose to start their own businesses, using their knowledge of business operations, marketing, and finance to launch successful ventures.
Overall, a BBA degree offers a wide range of career opportunities, making it a valuable degree for students interested in business management and entrepreneurship.
Campuses Offering
Flexible learning designed for aspiring entrepreneurs
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