Introduction to
Doctorate of Media Studies
The PhD in Media Studies at Iqra University is a prestigious program, placing the institution among the few in Pakistan to offer this advanced degree. It emphasizes upon interdisciplinary and global research, exploring media’s role in culture, politics, and technology. With mentorship from world-class faculty, students engage in innovative research while challenging traditional paradigms. The program encourages intellectual growth and prepares scholars to lead in academia, media leadership, consulting, and advocacy on national and international platforms
Learning Outcomes
- Mastery of advanced research methodologies and theoretical frameworks in media studies.
- Ability to critically analyse and innovate in media content, communication theories, and digital technologies.
- Development of thought leadership skills to drive discussions and innovations in the field of media studies.
Job Market
A PhD makes a candidate very attractive to employers looking to fill academic positions in higher education. Furthermore, candidates having PhD degrees are also preferred in higher-level, research-driven positions in industry.
Curriculum
- Research Methods
- Advanced Research Methods
- Econometrics
- Advanced Econometrics
- Qualitative Research
- Advanced Qualitative Research
- Quantitative Research Methods
- Qualitative Research Methods
- Philosophy of Research
- Advanced Philosophy
- Advanced Statistical Modeling
- Marketing Strategy
- Consumer Behavior/Consumer Behavior Models
- Behavioral Decision Theory In Consumer Behavior
- Corporate Brand Management
- Seminar In Marketing Theory
- Strategic Integrated Marketing Communication
- Strategic Brand Management
- Creativity in Advertising
- Strategic Service Marketing
- Artificial Intelligence Marketing
- Social Media Analytics
- Marketing planning and Implementation
- Service Marketing
- International Marketing
- Digital Marketing
- Luxury Marketing
- International Advertising
- Consumer Behavior: Theory and Practice
- Business to Business Marketing
- Sports, Entertainment and Music Marketing
- Seminar in Marketing
- Advanced Topics in Marketing
- Selected Readings in Marketing
- Finance Theory
- Empirical Research In Finance
- Seminar In Investment Theory
- Seminar In Corporate Finance
- Seminar In Financial Markets And Institutions
- Corporate Governance
- Financial Engineering
- Behavioral Economics and Finance
- FinTech
- Financial Econometrics
- Financial Globalization & Connectedness
- International Financial Managements
- Corporate Finance
- Financial Markets and Institutions
- Financial Risk Management
- Seminar in Finance
- Advanced Topics in Finance
- Selected Readings in Finance
- Behavior Systems and Management Thought
- Organizational Leadership and Change
- Social Capital: Theory and Application
- Foundations of Strategic Human Resource Management
- Seminar in Strategy Research
- Seminar in Organizational Behavior
- Employment Relations Law
- HRM planning, bargaining and negotiation
- Organizational Diagnosis and Transformation
- Strategic Management and Governance
- International Business Management
- History of Management Thought
- Industrial Dynamics and Competitiveness
- Organizational Leadership and Change
- Strategic HRM
- Strategic Finance
- Strategic Marketing
- Advanced Topics in Management/ Strategic Management
- Seminar in Management/ Strategic Management
- Selected Readings in Management/ Strategic Management
- Conflict and Negotiation Management
- Human Capital: Theory and Application
- Organizational Development
- International HRM
- Entrepreneurial Theory and Practice
- Organizational Behavior: Theory and Practice
- Selected Readings in HRM
- History of Management Thought
- Economic Foundations of Research in Management
- Psychological and Sociological Foundations of Research in Management
- Teaching in Higher Education
- Real World Problems and Cases for Managers: An Interdisciplinary Approach
- Industrial Organization for Business Strategy
- Socioeconomic Context of Business
- Legal and Ethical Foundations of Business
- Leadership and Professional Development Practicum
- Ethical Decision Making in Business and Professional Development Practicum
- Globalization
- Managing Risk
- Entrepreneurial Thinking and Innovation
- Law and Ethics in Business
- Information Technology Perspectives
- Special Topics
- Independent Study
- Advanced Professional Development Strategies
- Business Fundamentals
- Managing Multimedia and Web Development for Instructional Design
- Authoring
- Multinational Management and Policy
- Strategy Formulation and Administration.
- Policy Formulation and Administration
- Information Economics
- Scientific Inquiry through Applied Research
- Integrative Perspectives on Business Knowledge
- Problem Solving using Quantitative Research Methods
- Directed Reading/Study
- Data Management for Managers
- International Trade Theory
- Advanced Business Writing and Reading
Campuses Offering