Undergraduate Program
Bachelor's of Media Studies
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Introduction to
Media Studies
The Bachelor of Media Studies program at Iqra University equips students with a comprehensive understanding of the evolving media landscape. This program explores the theory, history, and practice of various media forms, from traditional print and broadcast media to the ever-growing digital world. You’ll develop critical thinking, analytical, and communication skills to navigate the complex world of media and information.
Learning Outcomes
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Analyse the historical development and social impact of various media forms.
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Critically evaluate media content and understand the role of media in society.
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Develop strong research and writing skills to explore media-related topics.
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Master the principles of media production, including audio, video, and visual communication.
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Gain proficiency in digital media tools and platforms for content creation and dissemination.
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Understand media law, ethics, and the importance of responsible media practices.
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Develop strong communication and collaboration skills to work effectively in media teams.
Curriculum Overview
Core Courses
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Introduction to Fashion
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Fashion Illustration I
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Fashion Illustration II
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Fashion Illustration III
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Pattern Making I
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Pattern Making II
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Pattern Making III
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Pattern Making IV
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Draping I
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Draping II
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Draping III
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Machine Sewing I
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Machine Sewing II
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Machine Sewing III
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Machine Sewing IV
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Portfolio Development
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Principles & Elements of Design
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Visual Merchandising
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Introduction to Textile
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Virtual Design I
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Basic Drawing
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Basic Illustration
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Academic & Professional Writing
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Communication Skills
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Functional English
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Islamic Studies
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Pakistan Studies
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World History
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Sociology
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Ethics and Social Responsibility
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Fundamentals of Management
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Fundamentals of Marketing
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Introduction to Entrepreneurship
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Personal Development
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Art, Crafts and Calligraphy
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Photography
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Internship
Elective Specializations
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ELECTIVE 1
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ELECTIVE 2
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ELECTIVE 3
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ELECTIVE 4
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Collection I
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Collection II
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Emerging Fashion Trends
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Social Media and Internet Marketing
Career Opportunities
The Bachelor of Media Studies prepares graduates for a diverse range of careers in the media and communications industry. Potential job opportunities include:
Journalist
Editor (Print, Online, Broadcast)
Content Creator
Social Media Manager
Public Relations Specialist
Marketing Communications Specialist
Media Analyst
Media Researcher
Media Educator
Copywriter
This degree can also serve as a stepping stone for further education in specialised fields of media studies, such as journalism, film studies, or communication management.
Campuses Offering
Flexible learning designed for aspiring entrepreneurs
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