Introduction to
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The Associate Degree in Advertising at Iqra University sparkes your creativity and equips you with the skills to craft compelling messages that resonate with audiences. This program delves into the core principles of advertising, from creative development to media planning, preparing you for a dynamic career in the advertising industry.
Learning Outcomes
- Understand the advertising industry landscape and its various stakeholders.
- Develop strong creative thinking and copywriting skills to craft effective advertising messages.
- Apply visual design principles to create compelling advertising visuals for various media.
- Analyse consumer behaviour and target audiences to develop strategic advertising campaigns.
- Utilise media planning and buying techniques to reach target audiences effectively.
- Understand the principles of advertising ethics and social responsibility.
Job Market
The Associate Degree in Advertising opens doors to a range of exciting career paths in the advertising and marketing world. Graduates can pursue roles such as:
- Advertising Copywriter
- Graphic Designer (Advertising)
- Social Media Advertising Specialist
- Account Executive (Advertising)
- Media Buyer
- Marketing Assistant (Advertising Focus)
This degree can also serve as a stepping stone to further education in advertising or related fields like marketing communications or graphic design.
Curriculum
- Functional English
- Information and Communication Technology
- Islamic Studies
- Introduction to Media Sciences
- Fundamentals of Design
- Academic & Professional Writing
- Introduction to Futures Studies
- Pakistan Studies
- Drawing and Perspective
- Photography
- Digital Audio and Video
- Communication Skills
- Personal Development
- Ethics And Social Responsibility
- Financial Accounting Principles
- Camera and Lighting Techniques
- Storyboarding
- Introduction to Entrepreneurship
- Philosophy and Critical Thinking
- Microeconomics
- Principles of Advertising
- Media Design
- Copywriting and Visualization
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