No Flash Iqra University

Bachelors in Media Studies

Bachelors in Media Studies

Duration: 4 Years
No. of Semesters: 8

No. of Credit Hours: 135
Credit Hrs / course: 3

Eligibility: HSC, A levels or equivalent (see admission policy for details)

The Bachelors in Media Studies program we offer provides maximum flexibility for students in terms of concentrations offered.
Our courses provide a practical hands-on learning experience along with the highly crucial conceptual and aesthetic
knowledge needed in the field of media.

The students can choose from four different concentration areas:

i. Animation           

ii. Film & TV

iii. Advertising         

iv. Mass Communication         

1st Semester
Code Course title CrHr Pre-Requisite
Introduction to Mass Communication 3 None
Introduction to Multimedia 3 None
Fundamentals of Design 3 None
Functional English 3 None
Introduction to Computer Science 3 None
Personal Development 3 None
Total 18
2nd Semester
Code Course title CrHr Pre-Requisite
Photography 3
Drawing and Perspective 3
Academic Writing 3 Functional English
Pakistan Studies and Islamiyat 3
Introduction to Philosophy 3
Common Optional 3
  Total 18
3rd Semester
Code Course title CrHr Pre-Requisite
Digital Illustration & Manipulation 3
Communication Skills 3 Academic Writing
Ethics and Social Responsibility 3
World History 3
Common Optional 3
Common Optional 3
Total 18
4th Semester
Code Course title CrHr Pre-Requisite
Digital Audio & Video 3 Introductin to Multimedia
Camera & Lighting Techniques 3 Photography
Introduction to Entrepreneurship 3
Critical Thinking 3
World Literature 3
Common Optional 3
Total 18
5th Semester
Code Course title CrHr Pre-Requisite
Social Media & Internet Marketing 3 Introduction to Entrepreneurship
Aesthetics of Editing 3 Digital Audio & Video
Acting 3
Elective 3
Common Optional 3
Common Optional 3
Total 18
6th Semester
Code Course title CrHr Pre-Requisite
Media Research 3 Introduction to Mass Communication
Internship 3
Elective 3
Elective 3
Common Optional 3
Common Optional 3
Total 18
7th Semester
Code Course title CrHr Pre-Requisite
Media Culture & Law 3
Writing for Mass Media 3 Communication Skills
Thesis I 3 Internship
Elective 3
Elective 3
Elective 3
Total 18
8th Semester
Code Course title CrHr Pre-Requisite
Thesis II 3 Thesis I
Elective 3
Elective 3
Total 9

List of Elective

Advertising
Code Course title Year Pre-Requisite
ADV362 Brand Management 3 Principles of Marketing
ADV363 Principles of Advertising 3 Principles of Marketing
ADV364 Digital Design 3 Fundamentals of Design
ADV472 Event Management 4 Principles of Marketing
ADV473 Media Planning & Buying 4 Principles of Advertising
ADV481 Client Service & Account Management 4 Communication Skills
ADV482 Media Design 4 Fundamentals of Design
Animation
Code Course title Year Pre-Requisite
ANM364 3D Animation Design I 3
ANM471 Digital Compositing 4 Digital Audio Video
ANM472 Concept Art 4 Drawing & Perspective
ANM473 Character Design 4 Life Drawing I
New Life Drawing 3 Drawing & Perspective
New 2D & Traditional Animation 3 Drawing & Perspective
Film & TV
Code Course title Year Pre-Requisite
FTV361 History of Film, TV & Animation 4
FTV365 Production 4
FTV474 Direction 4 Scriptwriting or Production
FTV482 Broadcasting 4 Digital Audio Video
New Storytelling & Scriptwriting 3 Communication Skills
New Art Direction & Film Design 3 Scriptwriting
New Storyboarding & Digital Painting 3 Drawing & Perspective
New Sound Design & Recording 4 Digital Audio Video
Mass Communication
Code Course title Year Pre-Requisite
MCM361 News Writing & Reporting 3 Communication Skills
MCM362 Media & Politics 3
MCM363 Online Journalism 3 Communication Skills
MCM364 Public Relations 4 News Writing & Reporting
MCM471 Feature Column Writing 4 News Writing & Reporting
MCM472 Sub-Editing 4 News Writing & Reporting
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