Bachelor In media studies
(Film & Tv)
The program aims to provide an environment that fosters intellectual growth and stimulates creativity enabling the students to freely express their ideas in the realm of film and television. They will study different methods of storytelling, scriptwriting, and conceptualization that will give them the confidence to express their unique perspective through their projects.
The department will enrich students with strong technical knowledge of cameras, lights, and accessories that will equip them to maintain the standards of the fast-developing industry.
A graduate armed with critical thinking, a confident ability to ideate, and the experience in the required knowledge of film direction, production, and cinematography will harness the potential to become a pioneer of the industry.
LEARNING OUTCOMES
Conscientiously creating impactful narratives.
Arranging unique ideas in order to develop and deliver stories.
Developing a deep analytical perspective on filmmaking.
Studying the evolution of all aspects of filmmaking.
Becoming fluent in the use of technology to meet industry standards.
JOB MARKET
The degree will open job prospects in the following capacities:
Assistant Director
Assistant Producer
Associate Producer
Associate Director
Cinematographer
Director
Producer
Writer
Art Director
Storyboard Artist
| Course Type | Course Code | Course Name |
|---|---|---|
| HMT111 | 1 Basic English | |
| ART111 | 1 Drawing & Perspective | |
| ART121 | 1 Fundamentals of Design | |
| BUS101 | 1 Introduction to Business | |
| MMT211 | 1 Introduction to Multimedia | |
| BMS111 | 1 Maths & Stats | |
| ART112 | 2 Advanced Drawing | |
| MMT119 | 2 Digital Illustration & Manipulation | |
| FTV111 | 2 History of Film, TV & Animation | |
| HMT221/231 | 2 Islamic Studies & Pakistan Studies | |
| HMT113 | 2 Oral Communication | |
| ART341 | 2 Photography | |
| HMT215 | 3 Business Communication | |
| FTV351 | 3 Camera & Lighting Techniques | |
| FTV342 | 3 Concept & Storytelling | |
| MMT331 | 3 Digital Audio & Video | |
| ART213 | 3 Life Drawing | |
| FTV341 | 3 Scriptwriting | |
| FTV332 | 4 Acting | |
| ART214 | 4 Advanced Life Drawing | |
| FTV481 | 4 Aesthetics of Editing | |
| ADV415 | 4 Digital Compositing | |
| FTV271 | 4 Film Design | |
| PSY121 | 4 Psychology | |
| ART424 | 5 Art Direction | |
| MMT319 | 5 Digital Painting | |
| FTV461 | 5 Direction | |
| FTV331 | 5 Sound Design | |
| FTV221 | 5 Storyboarding | |
| FTV234 | 5 World Literature | |
| FTV418 | 6 Internship I—BMS Film&TV | |
| FTV419 | 6 Internship II—BMS Film&TV | |
| FTV432 | 6 Location & Sound Recording | |
| FTV354 | 6 Production | |
| HUM433 | 6 Report Writing | |
| ADV452 | 6 TVC Production | |
| FTV352 | 7 Broadcasting | |
| FTV462 | 7 Documentary Writing & Directing | |
| MGT431 | 7 Entrepreneurship | |
| MMT482 | 7 Media Delivery Methods | |
| FTV453 | 7 News & TV Studio Production | |
| FTV498 | 7 Project I—BMS Film&TV | |
| ELECT | 8 Free Elective 1 | |
| ELECT | 8 Free Elective 2 | |
| FTV499 | 8 Project II—BMS Film&TV |
Bachelor In media studies
(Advertising)
BMS program is a creative journey into the competitive world of Advertising. This rigorous program instills the vital skills required to meet industry standards. The courses prepare students to strengthen brand identity and translate the Big idea into sound creatives. It embraces the core competencies of copywriting, sound, design & visualization and sharpens each element to sync with brand strategy. The curriculum cultivates skills that produce innovative solutions for corporate challenges and helps translate creative briefs into successful campaigns.
LEARNING OUTCOMES
Upon completion of BMS Advertising, students will be able to:
Explain and critique the creative foundations, perspectives, issues.
Analyze diverse messages and create messages for all mediums
Create ideation and strategize their creative journey
Produce campaigns and other creatives based on briefs.
Apply skills to address complex real world problems of Brands by providing them with creative and unique solutions
JOB MARKET
The degree will open job prospects in the following capacities:
Copywriter
Producer
Director
Art director
Creative director
Graphic designer
Account executive
Communication consultant
Media buyer
Web designer
Campaign manager
Media planner
| Course Type | Course Code | Course Name |
|---|---|---|
| HMT111 | 1 Basic English | |
| ART111 | 1 Drawing & Perspective | |
| ART121 | 1 Fundamentals of Design | |
| BUS101 | 1 Introduction to Business | |
| MMT211 | 1 Introduction to Multimedia | |
| BMS111 | 1 Maths & Stats | |
| ART112 | 2 Advanced Drawing | |
| MMT119 | 2 Digital Illustration & Manipulation | |
| HMT221/231 | 2 Islamic Studies & Pakistan Studies | |
| HMT113 | 2 Oral Communication | |
| ART341 | 2 Photography | |
| MKT201 | 2 Principles of Marketing | |
| ART123 | 3 Art & Design Concepts | |
| HMT215 | 3 Business Communication | |
| MMT331 | 3 Digital Audio & Video | |
| ADV113 | 3 Elements of Advertising | |
| ART213 | 3 Life Drawing | |
| MKT411 | 3 Marketing Management | |
| FTV481 | 4 Aesthetics of Editing | |
| ADV482 | 4 Brand Management | |
| ADV322 | 4 Copywriting & Visualization | |
| ADV415 | 4 Digital Compositing | |
| MMT219 | 4 Digital Design | |
| PSY121 | 4 Psychology | |
| ART424 | 5 Art Direction | |
| BMS301 | 5 Media Consumption Analysis | |
| ADV312 | 5 Media Design | |
| ADV431 | 5 Media Planning & Buying | |
| ADV419 | 5 Packaging & Printing | |
| FTV221 | 5 Storyboarding | |
| ART431 | 6 Image Post Processing | |
| ADV418 | 6 Internship I—BMS Advertising | |
| ADV419 | 6 Internship II—BMS Advertising | |
| MKT551 | 6 Marketing Research | |
| HUM433 | 6 Report Writing | |
| ADV473 | 6 Web Media Design | |
| ADV474 | 7 Client Service & Account Management | |
| MGT431 | 7 Entrepreneurship | |
| BMS401 | 7 Event Management | |
| ADV429 | 7 Social Media & Internet Marketing | |
| ADV498 | 7 Project I—BMS Advertising | |
| ADV452 | 7 TVC Production | |
| ELECT | 8 Free Elective 1 | |
| ELECT | 8 Free Elective 2 | |
| ADV499 | 8 Project II—BMS Advertising |
Bachelor In media studies
(Animation)
The animation strand in the media department of the Iqra University is a place where talents flourish and ambitions become careers. The curriculum is designed to develop your artistic originality and equip you with the skills to find your personal voice as an animator, individually and professionally. Teaching focuses on not only creative thinking, innovation and flexibility but also on the use of technology to explore and transform the potential of the medium.
Courses are driven by experienced specialists, craftsmen and artists with key industry contacts.
Diverse learning areas are from planning to composition, instruction to execution and curation to dissemination. With our career-oriented teaching, you will graduate with a comprehensive portfolio through collaborations and networking thus providing you a sound foundation for a thriving career in animation.
Iqra trains multimedia artists and animators as one career group. Multimedia artists and animators often work in specific media. Some focus on creating animated movies or video games. Others create visual effects for movies and television shows. Creating computer-generated images (CGI) may include taking images of an actor’s movements and animating them into 3D characters
LEARNING OUTCOMES
Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:
Gain a thorough understanding of social, cultural and professional context occupied by animation and the ability to articulate this and apply it in your practice.
- Apply techniques and concepts in animation pre-production, production and post-production.
Develop an original, individual approach to creating animation
Work independently and in teams.
Present your work in a professional manner to pitch your project
JOB MARKET
The degree will open job prospects in the following capacities:
Motion picture and video industries
Post-production and VFX services
Computer design and related services
Software publishers
Video games
Documentaries
Motion graphics
Websites (professional, commercial, charity and NGOs)
Pre-visualization such as in architecture, military and medicine
Information services such as data visualization
Simulations and digital visualization (insurance, medical, forensic, population and health and military)
| Course Type | Course Code | Course Name |
|---|---|---|
| HMT111 | 1 Basic English | |
| ART111 | 1 Drawing & Perspective | |
| ART121 | 1 Fundamentals of Design | |
| BUS101 | 1 Introduction to Business | |
| MMT211 | 1 Introduction to Multimedia | |
| BMS111 | 1 Maths & Stats | |
| ANM236 | 2 Traditional Animation Design | |
| ART112 | 2 Advanced Drawing | |
| HMT221/231 | 2 Islamic Studies & Pakistan Studies | |
| HMT113 | 2 Oral Communication | |
| MMT119 | 2 Digital Illustration & Manipulation | |
| ART341 | 2 Photography | |
| ANM345 | 3 2D Animation | |
| ANM231 | 3 Sculpture & 3D Modeling | |
| ART213 | 3 Life Drawing | |
| MMT331 | 3 Digital Audio & Video | |
| HMT215 | 3 Business Communication | |
| FTV341 | 3 Scriptwriting | |
| ANM311 | 4 3D Animation Design | |
| ART214 | 4 Advanced Life Drawing | |
| PSY121 | 4 Psychology | |
| FTV322 | 4 Concept Art | |
| FTV481 | 4 Aesthetics of Editing | |
| ADV415 | 4 Digital Compositing | |
| ANM321 | 5 Advanced 3D Animation Design | |
| ANM121 | 5 Character Design | |
| ART424 | 5 Art Direction | |
| MMT319 | 5 Digital Painting | |
| FTV331 | 5 Sound Design | |
| FTV221 | 5 Storyboarding | |
| ANM434 | 6 3D Camera, Lighting, Texturing & Rendering | |
| ANM461 | 6 3D Character Methodology | |
| ANM484 | 7 3D Rigging & Skinning | |
| FTV332 | 6 Acting | |
| ANM418 | 6 Internship I—BMS Animation | |
| ANM419 | 6 Internship II—BMS Animation | |
| HUM433 | 6 Report Writing | |
| ANM462 | 7 Advanced 3D Character Methodology | |
| ANM485 | 7 Visual Effects | |
| MGT431 | 7 Entrepreneurship | |
| MMT482 | 7 Media Delivery Methods | |
| ANM498 | 7 Project I—BMS Animation | |
| ELECT | 8 Free Elective 1 | |
| ELECT | 8 Free Elective 2 | |
| ANM499 | 8 Project II—BMS Animation |