Bachelor In media studies

(Film & Tv)

The program aims to provide an environment that fosters intellectual growth and stimulates creativity enabling the students to freely express their ideas in the realm of film and television. They will study different methods of storytelling, scriptwriting, and conceptualization that will give them the confidence to express their unique perspective through their projects.

The department will enrich students with strong technical knowledge of cameras, lights, and accessories that will equip them to maintain the standards of the fast-developing industry.
A graduate armed with critical thinking, a confident ability to ideate, and the experience in the required knowledge of film direction, production, and cinematography will harness the potential to become a pioneer of the industry.

Apply Now

LEARNING OUTCOMES

 

  • Conscientiously creating impactful narratives.

  • Arranging unique ideas in order to develop and deliver stories.

  • Developing a deep analytical perspective on filmmaking.

  • Studying the evolution of all aspects of filmmaking.

  • Becoming fluent in the use of technology to meet industry standards.

JOB MARKET

 
The degree will open job prospects in the following capacities:

  • Assistant Director

  • Assistant Producer

  • Associate Producer

  • Associate Director

  • Cinematographer

  • Director

  • Producer

  • Writer

  • Art Director

  • Storyboard Artist

Course Type Course Code Course Name
  HMT111 1 Basic English
  ART111 1 Drawing & Perspective
  ART121 1 Fundamentals of Design
  BUS101 1 Introduction to Business
  MMT211 1 Introduction to Multimedia
  BMS111 1 Maths & Stats
  ART112 2 Advanced Drawing
  MMT119 2 Digital Illustration & Manipulation
  FTV111 2 History of Film, TV & Animation
  HMT221/231 2 Islamic Studies & Pakistan Studies
  HMT113 2 Oral Communication
  ART341 2 Photography
  HMT215 3 Business Communication
  FTV351 3 Camera & Lighting Techniques
  FTV342 3 Concept & Storytelling
  MMT331 3 Digital Audio & Video
  ART213 3 Life Drawing
  FTV341 3 Scriptwriting
  FTV332 4 Acting
  ART214 4 Advanced Life Drawing
  FTV481 4 Aesthetics of Editing
  ADV415 4 Digital Compositing
  FTV271 4 Film Design
  PSY121 4 Psychology
  ART424 5 Art Direction
  MMT319 5 Digital Painting
  FTV461 5 Direction
  FTV331 5 Sound Design
  FTV221 5 Storyboarding
  FTV234 5 World Literature
  FTV418 6 Internship I—BMS Film&TV
  FTV419 6 Internship II—BMS Film&TV
  FTV432 6 Location & Sound Recording
  FTV354 6 Production
  HUM433 6 Report Writing
  ADV452 6 TVC Production
  FTV352 7 Broadcasting
  FTV462 7 Documentary Writing & Directing
  MGT431 7 Entrepreneurship
  MMT482 7 Media Delivery Methods
  FTV453 7 News & TV Studio Production
  FTV498 7 Project I—BMS Film&TV
  ELECT 8 Free Elective 1
  ELECT 8 Free Elective 2
  FTV499 8 Project II—BMS Film&TV

Bachelor In media studies

(Advertising)

BMS program is a creative journey into the competitive world of Advertising. This rigorous program instills the vital skills required to meet industry standards. The courses prepare students to strengthen brand identity and translate the Big idea into sound creatives. It embraces the core competencies of copywriting, sound, design & visualization and sharpens each element to sync with brand strategy. The curriculum cultivates skills that produce innovative solutions for corporate challenges and helps translate creative briefs into successful campaigns.

Apply Now

LEARNING OUTCOMES

Upon completion of BMS Advertising, students will be able to:

  • Explain and critique the creative foundations, perspectives, issues.

  • Analyze diverse messages and create messages for all mediums

  • Create ideation and strategize their creative journey

  • Produce campaigns and other creatives based on briefs.

  • Apply skills to address complex real world problems of Brands by providing them with creative and unique solutions

JOB MARKET

The degree will open job prospects in the following capacities:

  • Copywriter

  • Producer

  • Director

  • Art director

  • Creative director

  • Graphic designer

  • Account executive

  • Communication consultant

  • Media buyer

  • Web designer

  • Campaign manager

  • Media planner

Course Type Course Code Course Name
  HMT111 1 Basic English
  ART111 1 Drawing & Perspective
  ART121 1 Fundamentals of Design
  BUS101 1 Introduction to Business
  MMT211 1 Introduction to Multimedia
  BMS111 1 Maths & Stats
  ART112 2 Advanced Drawing
  MMT119 2 Digital Illustration & Manipulation
  HMT221/231 2 Islamic Studies & Pakistan Studies
  HMT113 2 Oral Communication
  ART341 2 Photography
  MKT201 2 Principles of Marketing
  ART123 3 Art & Design Concepts
  HMT215 3 Business Communication
  MMT331 3 Digital Audio & Video
  ADV113 3 Elements of Advertising
  ART213 3 Life Drawing
  MKT411 3 Marketing Management
  FTV481 4 Aesthetics of Editing
  ADV482 4 Brand Management
  ADV322 4 Copywriting & Visualization
  ADV415 4 Digital Compositing
  MMT219 4 Digital Design
  PSY121 4 Psychology
  ART424 5 Art Direction
  BMS301 5 Media Consumption Analysis
  ADV312 5 Media Design
  ADV431 5 Media Planning & Buying
  ADV419 5 Packaging & Printing
  FTV221 5 Storyboarding
  ART431 6 Image Post Processing
  ADV418 6 Internship I—BMS Advertising
  ADV419 6 Internship II—BMS Advertising
  MKT551 6 Marketing Research
  HUM433 6 Report Writing
  ADV473 6 Web Media Design
  ADV474 7 Client Service & Account Management
  MGT431 7 Entrepreneurship
  BMS401 7 Event Management
  ADV429 7 Social Media & Internet Marketing
  ADV498 7 Project I—BMS Advertising
  ADV452 7 TVC Production
  ELECT 8 Free Elective 1
  ELECT 8 Free Elective 2
  ADV499 8 Project II—BMS Advertising

Bachelor In media studies

(Animation)

The animation strand in the media department of the Iqra University is a place where talents flourish and ambitions become careers. The curriculum is designed to develop your artistic originality and equip you with the skills to find your personal voice as an animator, individually and professionally. Teaching focuses on not only creative thinking, innovation and flexibility but also on the use of technology to explore and transform the potential of the medium.
Courses are driven by experienced specialists, craftsmen and artists with key industry contacts.
Diverse learning areas are from planning to composition, instruction to execution and curation to dissemination. With our career-oriented teaching, you will graduate with a comprehensive portfolio through collaborations and networking thus providing you a sound foundation for a thriving career in animation.

Iqra trains multimedia artists and animators as one career group. Multimedia artists and animators often work in specific media. Some focus on creating animated movies or video games. Others create visual effects for movies and television shows. Creating computer-generated images (CGI) may include taking images of an actor’s movements and animating them into 3D characters

Apply Now

LEARNING OUTCOMES

Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:

  • Gain a thorough understanding of social, cultural and professional context occupied by animation and the ability to articulate this and apply it in your practice.

  • Apply techniques and concepts in animation pre-production, production and post-production.
  • Develop an original, individual approach to creating animation

  • Work independently and in teams.

  • Present your work in a professional manner to pitch your project

JOB MARKET

The degree will open job prospects in the following capacities:

  • Motion picture and video industries

  • Post-production and VFX services

  • Computer design and related services

  • Software publishers

  • Video games

  • Documentaries

  • Motion graphics

  • Websites (professional, commercial, charity and NGOs)

  • Pre-visualization such as in architecture, military and medicine

  • Information services such as data visualization

  • Simulations and digital visualization (insurance, medical, forensic, population and health and military)

Course Type Course Code Course Name
  HMT111 1 Basic English
  ART111 1 Drawing & Perspective
  ART121 1 Fundamentals of Design
  BUS101 1 Introduction to Business
  MMT211 1 Introduction to Multimedia
  BMS111 1 Maths & Stats
  ANM236 2 Traditional Animation Design
  ART112 2 Advanced Drawing
  HMT221/231 2 Islamic Studies & Pakistan Studies
  HMT113 2 Oral Communication
  MMT119 2 Digital Illustration & Manipulation
  ART341 2 Photography
  ANM345 3 2D Animation
  ANM231 3 Sculpture & 3D Modeling
  ART213 3 Life Drawing
  MMT331 3 Digital Audio & Video
  HMT215 3 Business Communication
  FTV341 3 Scriptwriting
  ANM311 4 3D Animation Design
  ART214 4 Advanced Life Drawing
  PSY121 4 Psychology
  FTV322 4 Concept Art
  FTV481 4 Aesthetics of Editing
  ADV415 4 Digital Compositing
  ANM321 5 Advanced 3D Animation Design
  ANM121 5 Character Design
  ART424 5 Art Direction
  MMT319 5 Digital Painting
  FTV331 5 Sound Design
  FTV221 5 Storyboarding
  ANM434 6 3D Camera, Lighting, Texturing & Rendering
  ANM461 6 3D Character Methodology
  ANM484 7 3D Rigging & Skinning
  FTV332 6 Acting
  ANM418 6 Internship I—BMS Animation
  ANM419 6 Internship II—BMS Animation
  HUM433 6 Report Writing
  ANM462 7 Advanced 3D Character Methodology
  ANM485 7 Visual Effects
  MGT431 7 Entrepreneurship
  MMT482 7 Media Delivery Methods
  ANM498 7 Project I—BMS Animation
  ELECT 8 Free Elective 1
  ELECT 8 Free Elective 2
  ANM499 8 Project II—BMS Animation