Education
Artificial Intelligence is transforming Digital Marketing to remain competitive and optimize marketing spend in the new digital landscape. This course will help students comprehend and connect with clienteles in entirely new and innovative ways. It will enable students to explore game-changing digital marketing strategies and tactics that organizations are deploying. This course is designed for marketers and leaders who want to broaden their understanding of cutting-edge digital marketing techniques and develop a working understanding of data analytics.
LEARNING OUTCOMES
Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:
Understand digital marketing and its disruption of the traditional marketing mix.
- Be aware of the online consumer journey and how to effectively target their customers.
Understand the role of the core digital marketing channels and learn how to optimize using metrics: SMART goals, conversion optimization, A/B tests, attribution, and experimentation.
- Set clear objectives for the different digital marketing channels.
- Earn a degree certificate to share with their professional network as well as unlock access to career support resources to help them kickstart their new career.
- Set clear objectives for the different digital marketing channels.
| Course Type | Course Code | Course Name |
|---|---|---|
| HMT 111 | Functional English | |
| HMT 221 | Islamic Studies / Ethics | |
| EDU 102 | Child Development | |
| HMT 112 | Urdu | |
| ASC 171 | Basic Science | |
| EDU 112 | General Methods of Teaching | |
| HMT 114 | Communication Skills | |
| ASC 172 | ICT | |
| EDU 121 | Classroom management | |
| ASC 173 | Introduction to Mathematics | |
| HMT 231 | Pakistan Studies | |
| EDU 161 | Teaching Islamic Studies at Primary level | |
| EDU 252 | Teaching reading and writing | |
| HMT 211 | Art, Crafts & Calligraphy | |
| EDU 233 | Teaching Primary Urdu | |
| EDU 217 | Teaching Primary Science | |
| ASC 272 | ICT in Education | |
| EDU 261 | Primary School Teaching – I | |
| EDU 271 | Classroom Assessment | |
| EDU 234 | Primary School English | |
| EDU 273 | Primary School Mathematics | |
| EDU 274 | School, Community and Teacher | |
| EDU 232 | Primary School Social Studies | |
| EDU 262 | Primary School Teaching – II |
English Language Teaching
The Associate Degree Entrepreneurship Program is designed so develop and foster entrepreneurial mindset among students and help them understand the various stages of the entrepreneurial development. The aim of this program is to ensure that the end-product of this program would be a functioning enterprise. This program is curated to develop students with entrepreneurial mind-set so they can create new ventures within and outside existing enterprises. So, in the long-run, the graduates of this program will be job creators and not job-seekers.
The main goal of the program is to develop students’ knowledge about entrepreneurship, startups and customer validation
LEARNING OUTCOMES
After completing the program, a student will be able to:
- Understand the functional principles of Entrepreneurship.
Plan, design, launch and manage entrepreneurial ventures.
Implement ideation, networking, experimentation, execution, breakeven, growth, and investment in entrepreneurial projects.
- Satisfy wants or needs in the community by creating an innovative product, service or event.
- Find solutions to problems in the market and improve situation for the target audience.
| Course Type | Course Code | Course Name |
|---|---|---|
| University Mandatory | CD0001 | Some Course Name |
| University Mandatory | CD0002 | Some Course Name |
| University Mandatory | CD0003 | Some Course Name |
| Common Option | CD0004 | Some Course Name |
| Common Option | CD0005 | Some Course Name |
| Common Option | CD0006 | Some Course Name |
| Core Course | CD0007 | Some Course Name |
| Core Course | CD0008 | Some Course Name |
| Elective | CD0009 | Some Course Name |