Ph.D. In Computer Science

Artificial Intelligence is transforming Digital Marketing to remain competitive and optimize marketing spend in the new digital landscape. This course will help students comprehend and connect with clienteles in entirely new and innovative ways. It will enable students to explore game-changing digital marketing strategies and tactics that organizations are deploying. This course is designed for marketers and leaders who want to broaden their understanding of cutting-edge digital marketing techniques and develop a working understanding of data analytics.

Apply Now

LEARNING OUTCOMES

Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:

  • Understand digital marketing and its disruption of the traditional marketing mix.

  • Be aware of the online consumer journey and how to effectively target their customers.
  • Understand the role of the core digital marketing channels and learn how to optimize using metrics: SMART goals, conversion optimization, A/B tests, attribution, and experimentation.

  • Set clear objectives for the different digital marketing channels.
  • Earn a degree certificate to share with their professional network as well as unlock access to career support resources to help them kickstart their new career.
  • Set clear objectives for the different digital marketing channels.

JOB MARKET

Lorem ipsum dolor sit amet, eruditi lobortis ea nam, ei timeam convenire expetenda usu. Sit in propriae deserunt, posse mazim liberavisse mei ne. Id est ludus vocent saperet, usu accusata oportere id. Affert doctus vim in.

Elitr quidam voluptua at eum, sit ea summo tincidunt, sed et eius utamur dolorem. Dicit laoreet meliore at his. In viris ridens pri, ad vim dicat utinam hendrerit, possit vituperata qui no. Augue sanctus te vix, et sonet nostro pri.

Qui ut essent omittantur, molestie platonem dissentias an pro. Option accusamus mea no, omnium referrentur ea mea, mea no posse intellegebat. Altera nostrud fabellas eam cu, justo dolores est in.

Apply Now

Course Type Course Code Course Name
University Mandatory CD0001 Some Course Name
University Mandatory CD0002 Some Course Name
University Mandatory CD0003 Some Course Name
Common Option CD0004 Some Course Name
Common Option CD0005 Some Course Name
Common Option CD0006 Some Course Name
Core Course CD0007 Some Course Name
Core Course CD0008 Some Course Name
Elective CD0009 Some Course Name