DIGITAL MARKETING
Digital marketing is a fast-growing field that involves the use of digital channels to promote products, services, and brands. An Associate Degree in digital marketing can provide a broad range of skills and knowledge that can be applied to various industries and positions within those industries.
LEARNING OUTCOMES
How perceptions, brand loyalty, and purchasing are created and influenced through marketing.
How to use segmentation, targeting, and positioning to develop and sustain successful brands for effective and profitable marketing.
How to conduct a competitor audit and analysis.
Changes in the digital landscape and the significance of digital marketing.
Development of digital marketing strategy.
JOB MARKET
There are many job roles within the field of digital marketing. Here are some common ones:
- Digital Marketing Manager: Oversees all aspects of a company’s digital marketing strategy, including SEO, social media, email marketing, and content creation.
- Social Media Manager: Develops and implements social media strategies to promote a brand, engage with customers, and increase brand awareness.
- Content Marketing Manager: Develops and manages content marketing strategies, including blog posts, videos, social media, and other digital content to engage and inform customers.
- Performance Marketer: Manages paid advertising campaigns on search engines, social media platforms, and other digital channels to drive traffic and conversions.
- E-commerce Manager: Oversees the online sales of a company’s products or services, including managing the website, optimizing the user experience, and implementing marketing strategies to increase sales.
- SEO Specialist: Focuses on optimizing a company’s website for search engines to improve its visibility and ranking in search results.
| Courses Name |
|---|
| Digital Marketing Fundamentals |
| Customers Insights and SMM |
| Marketing Campaigns |
| Search Engine Optimization |
ENTREPRENEURSHIP
An Associate Degree in Entrepreneurship is a two year under graduate degree offered by the Department of Business Administration. The program is designed to develop and foster entrepreneurial mindset among student and help them understand the various stages of the entrepreneurial development. The degree also aims to ensure that the end-product of this program would be a functioning enterprise. This program is curated to develop students with entrepreneurial mind-set so they can create new ventures within and outside existing enterprises.
LEARNING OUTCOMES
To identify the core concepts required in entrepreneurship
To demonstrate teambuilding skills while executing the final entrepreneurship business project.
To apply critical thinking and problem-solving skills with respect to entrepreneurship.
To demonstrate both the written and verbal communication skills required to present assignment and final project.
To practice leadership skills while executing the final entrepreneurship business project.
To employ ethical considerations while undertaking the entrepreneurial activities.
JOB MARKET
The scope of a degree in entrepreneurship can be quite broad, as it can prepare you for a variety of career paths related to starting and managing a business. Here are a few potential career paths:
- Starting your own business: With a degree in entrepreneurship, you may be equipped with the skills and knowledge needed to start your own business. This could involve creating a business plan, securing funding, managing finances, and developing marketing strategies.
- Managing a business: If you are not interested in starting your own business, you may be able to run an operation of a small or medium size enterprise. This could involve overseeing day-to-day operations, managing employees, and making strategic decisions to help the business grow.
- Consulting: With a degree in entrepreneurship, you may be able to work as a consultant, providing advice and guidance to struggling entrepreneurs and incubations. This could involve helping with business plans, marketing strategies, financial planning, and more.
- Corporate entrepreneurship: Many larger companies are looking for employees with entrepreneurial skills and experience to help drive innovation and growth within the company. With a degree in entrepreneurship, you may be able to pursue a career in corporate entrepreneurship, working within a larger organization to identify new opportunities and develop new products or services.
Overall, the scope of a degree in entrepreneurship include starting and managing businesses, providing consulting services, and driving innovation within larger organizations.
| Introduction to Psychology |
| Islamic Studies |
| Introduction to Mathematics |
| Functional English |
| Fundamentals of Management |
| Professional Writing |
| Introduction to Health and Life Sciences |
| Introduction to statistics |
| Financial Accounting Principles |
| Pakistan Studies |
| Communication Skills |
| Introduction to Entrepreneurship |
| Fundamentals of Marketing |
| Consumer Behavior |
| Marketing Research & Industry Analysis |
| Ethics and Social Responsibility |
| Introduction to Economics |
| Product Innovation & Design |
| Digital Marketing |
| Managing the Entrepreneurial Venture |
ISLAMIC BANKING & FINANCE
Islamic banking and finance refer to the application of Islamic principles and values in financial transactions and practices. An Associate Degree in Islamic Banking and Finance is a two year under graduate degree offered by the Department of Business Administration. The program is designed to acquit students with the knowledge about the fundamentals of Islamic Banking and provides the students with the opportunity to become a good Islamic financial knowledge bearer to cater the ever-growing trends of Shariah, Economics, Finance, Accounting, Legal Shariah and Social Issues.
LEARNING OUTCOMES
Discuss the modes of Islamic Economics, Finance and Banking system with methods that differentiate from conventional base application.
Explain the profit & loss sharing in the transitions or projects with the Islamic applications, methods and practices.
Use the correct form of language for the system which gives the accurate understanding of the Islamic Economics, Finance and Banking system at academic level.
Assess the policies regarding restrictions and permissions in the Islamic Economics, Finance and Banking.
Provide awareness about prohibited acts in the monetary dealing that makes the system transparent and viable of socio-economic line of the community.
JOB MARKET
The scope of Islamic banking and finance has expanded rapidly over the years, and it now encompasses various areas of the economy, including banking, insurance, investments, and capital markets. Here are some examples of the scope of the emerging field of Islamic banking and finance:
- Banking: Islamic banking is an integral part of the scope of Islamic finance. It refers to a system of banking that operates in compliance with Islamic principles and values, such as prohibition of interest-based transactions (riba), excessive uncertainty (gharar), and speculative trading (maysir). Islamic banks offer a wide range of products and services, including savings accounts, current accounts, financing, and investment accounts.
- Investments: Islamic finance provides various investment opportunities that comply with Islamic principles and values. These investments include equity investments, real estate investments, and Islamic bonds (sukuk). Islamic investment funds are also gaining popularity, offering investors a range of investment options that comply with Islamic principles.
- Insurance: Takaful is an Islamic alternative to conventional insurance that operates in accordance with Islamic principles and values. Takaful is based on the principle of mutual assistance, where participants pool their resources to provide protection against loss or damage.
- Capital markets: Islamic finance has also entered the capital markets with the introduction of Islamic investment products such as Islamic bonds (sukuk). The Islamic capital market is growing rapidly, and it provides investors with a range of investment options that comply with Islamic principles.
- Social Responsibility: Islamic finance emphasizes social responsibility and ethical behavior in financial transactions. Islamic finance institutions are encouraged to promote social welfare, and they are required to avoid transactions that are harmful to society and the environment.
Overall, the scope of a degree in Islamic banking and finance is vast. As the global Islamic finance industry continues to grow, the scope of Islamic banking and finance is expected to expand further in the coming years.
| Course Name |
|---|
| Introduction to Psychology |
| Islamic Studies |
| Introduction to Mathematics |
| Functional English |
| Fundamentals of Management |
| Professional Writing |
| Introduction to Health and Life Sciences |
| Introduction to statistics |
| Financial Accounting Principles |
| Pakistan Studies |
| Communication Skills |
| Introduction to Entrepreneurship |
| Fundamentals of Marketing |
| Islamic Banking and Finance |
| Money and Banking |
| Ethics and Social Responsibility |
| Introduction to Economics |
| Corporate Finance |
| Islamic Jurisprudence |
| Islamic Law of Contracts |
TOURISM & HOSPITALITY
Iqra University in partnership with Hashoo School of Hospitality (HSHM) is offering a cost-effective and flexible Associate Degree/ International Program in Hospitality and Tourism to train future leaders in the hospitality sector. The programme is developed has been developed in collaboration with Confederation of Tourism and Hospitality (CTH), UK (www.cthawards.com) who are the leaders in teaching Hospitality and Tourism whilst providing pathways to a number of universities globally. This program offers an in-depth understanding of the hospitality and tourism industry, including scope of hotel and restaurant management, food and beverage operations, event planning, tourism marketing, and customer service etc. Students after completing the program, have a vibrant opportunity to start their careers in Pakistan or overseas.
LEARNING OUTCOMES
Students develop the right set of skills needed for a career in the hospitality and tourism industry.
Students at Iqra University are taught by a very accomplished faculty which brings real life experience to the classroom.
Iqra University allows students to have extensive hands-on experience and training in Hashoo Group-owned 15 five-star hotels and 37 budget hotels.
The two years program will offer several hands-on opportunities/ exposures for our students which will enable them to learn, plan, organize, evaluate, and manage hospitality operations successfully.
Students gain a qualification that combines research, theory, general business acumen and real-world work experience by regularly exposed to Guest Lectures by mentors in the field of hospitality.
Our graduates are prepared to become responsible managers and strategic leaders of the industry and are consequently highly attractive to employers of hospitality sector or to become entrepreneurs to pursue their own businesses.
JOB MARKET
The scope of this degree can include roles in hotels, restaurants, resorts, theme parks, and other hospitality and tourism businesses. Graduates may work in areas such as hotel management, event planning, food and beverage management, tourism development, travel agencies, and more.
Some of the main areas of focus within hospitality and tourism include:
- All students whether completing their two-year Associate Degree Program / International Diploma in Hospitality and Tourism or pursuing their final year from a number of universities offered by CTH after completing their studies will be offered “GUARANTEED JOB PLACEMENTS”, at renowned hotels owned and operated by Hashoo Group spread all over the country (T&C apply).
- Globally accepted two years program/ degree enables you to seek employment worldwide or continue further studies.
- The program not only grooms students academically but also prepares them to be the business managers, future leaders and entrepreneurs in the field of Hospitality and Tourism.
Overall, hospitality and tourism professionals work in a variety of settings, including hotels, restaurants, travel agencies, and tourism destinations, and they are involved in all aspects of hospitality and tourism management, from operations and customer service to marketing and sustainability. The field of hospitality and tourism is constantly evolving, and professionals must stay up-to-date with the latest trends and best practices to ensure that their businesses are competitive and successful.
Additionally, the global nature of the hospitality and tourism industry can provide opportunities for graduates to work and travel internationally. With the continued growth of the travel and tourism industry, the demand for skilled professionals in this field is expected to remain strong in the coming years.
| Course Name |
|---|
| Introduction to Psychology |
| Islamic Studies |
| Introduction to Mathematics |
| Functional English |
| Fundamentals of Management |
| Professional Writing |
| Introduction to Health and Life Sciences |
| Introduction to statistics |
| Financial Accounting Principles |
| Pakistan Studies |
| Communication Skills |
| Introduction to Entrepreneurship |
| Fundamentals of Marketing |
| Introduction to Tourism and Hospitality |
| Tourism Industry Analysis |
| Ethics and Social Responsibility |
| Introduction to Economics |
| Tourism and Hospitality Law |
| Tourism Event Management |
| Destination Marketing and Management |
ACCOUNTING & FINANCE
Associate Degree in Accounting and Finance at Iqra University prepares students for a rewarding career in the field of accounting and finance. Along with mastering accounting and finance skills and knowledge, this program will help students develop communication & interpersonal skills, critical thinking and decision making. Moreover, the degree will enable them to apply knowledge to deal with financial records and figures and help organizations to make efficient decisions based on financial analysis.
LEARNING OUTCOMES
After completing the program, a student will be able to:
Explain core concepts in Accounting and Finance.
Analyze Businesses’ accounting and finance related problems and formulate optimal solutions in local and global context.
Use technology as appropriate to analyze financial and non-financial information.
Communicate through oral and written means by using appropriate technology.
Demonstrate interpersonal and intrapersonal skills in groups and teams.
- Exhibit work ethics and promote sustainable development goals.
JOB MARKET
Here are some of the possible career paths for graduates with a degree in Accounting and Finance:
- Public Accounting: Graduates can work in public accounting firms and provide auditing, accounting, tax, and consulting services to clients. Job titles in this field include staff accountant, senior accountant, tax associate, and audit manager.
- Corporate Accounting: Graduates can work in accounting departments of various companies, providing financial reporting, budgeting, forecasting, and internal controls. Job titles in this field include financial analyst, accounting manager, controller, and chief financial officer.
- Financial Analysis: Graduates can work as financial analysts in various sectors, such as investment banking, private equity, hedge funds, or venture capital. They analyze financial statements, evaluate investment opportunities, and make recommendations to clients.
- Government and Non-profit organizations: Graduates can work in government agencies, non-profit organizations, or academic institutions as accountants, auditors, or financial analysts.
Overall, an Associate Degree in Accounting and Finance provides students with the skills and knowledge required for a successful career in the financial industry. With the right combination of education, skills, and experience, graduates can pursue a range of exciting career opportunities and contribute to the financial success of organizations.
| Course Name |
|---|
| Introduction to Psychology |
| Islamic Studies |
| Introduction to Business Mathematics |
| Functional English |
| Introduction to Information Technology |
| Academic and Professional Writing |
| Introduction to Environmental Studies |
| Introduction to Statistics |
| Financial Accounting 1 |
| Pakistan Studies |
| Communication Skills |
| Cost Accounting |
| Financial Accounting 2 |
| Philosophy and Critical Thinking |
| Principles of Finance |
| Audit and Assurance |
Commerce
An Associate Degree in Commerce is a two year under graduate degree offered by the Department of Business Administration. The program is designed to give its students hands on experience to cover all aspects of Commerce field. Practical training in industry has been made an integral part of the scheme to acquaint the student with the current industry practices. An effective blend of teaching methodologies has been synchronized with the course requirements to ensure the effective learning and development.
LEARNING OUTCOMES
After completing the program, a student will be able to:
Understanding of the basic concepts pertaining to trade and commerce.
Ability to solve complex numerical problems.
Ability to understand the laws and regulations pertaining to businesses.
Understanding the contemporary trends in the business
JOB MARKET
The career paths for graduates of an associate degree in commerce include:
- Accountant: Accountants manage financial records, prepare financial statements, and ensure that tax laws are followed.
- Financial Analyst: Financial analysts study market trends and provide investment recommendations to clients.
- Auditors: Auditors examine financial records to ensure that they are accurate and that taxes have been paid correctly.
- Banks: Banking positions can include loan officers, bank managers, and tellers.
Tax Consultant: Tax consultants assist individuals and businesses in complying with tax laws and regulations.
| Course Name |
|---|
| Introduction to Psychology |
| Islamic Studies |
| Introduction to Mathematics |
| Functional English |
| Fundamentals of Management |
| Professional Writing |
| Introduction to Health and Life Sciences |
| Introduction to statistics |
| Financial Accounting Principles |
| Pakistan Studies |
| Communication Skills |
| Introduction to Entrepreneurship |
| Fundamentals of Marketing |
| Business Law |
| Cost Accounting |
| Ethics and Social Responsibility |
| Introduction to Economics |
| Auditing |
| Banking & Finance |
| Taxation |
Sales & Marketing
An Associate Degree in Sales & Marketing is a two year under graduate degree offered by the Department of Business Administration. The degree provides the students with the exposure to various aspect of selling, marketing, advertising, branding, implementing business plans, selecting, training, compensating, leading and motivating successful sales team in the market. The degree offers students a balance of academic knowledge and the practical experiences expected of aspiring sales managers to enable them to be competitive in the workplace.
LEARNING OUTCOMES
After completing the program, a student will be able to:
Students will be able to select and apply technology to meet business objectives
Students will be able to apply fundamental sales techniques
Students will be able to apply retailing skills
Students will be able to apply fundamental marketing techniques
Students will be able to demonstrate professionalism in business environment
Students will be able to demonstrate effective interpersonal skills
JOB MARKET
Sales and marketing are critical functions of any business, regardless of its size or industry. They are responsible for driving revenue growth and building brand awareness, which are essential for long-term success. After completing the degree, graduates may offer a wide range of jobs in various industries, including but not limited to:
- Sales representative: Responsible for selling products or services to customers, generating new leads, and building relationships with existing customers.
- Marketing coordinator: Supports the marketing team in developing and implementing marketing plans, creating content, managing social media accounts, and tracking campaign performance.
- Brand manager: Oversees the development and execution of branding strategies for a company, including brand messaging, design, and advertising.
- Market research analyst: Conducts research to understand customer needs, preferences, and behaviors, and helps companies make informed decisions about marketing and sales strategies.
- Advertising account executive: Manages client accounts and develops advertising campaigns that promote a company’s products or services.
- Business development manager: Identifies new business opportunities, develops strategic partnerships, and works to increase revenue and profitability.
Overall, the scope of sales and marketing is broad and dynamic, and it requires a range of skills, including communication, creativity, analytical thinking, and relationship building.
| Course Name |
|---|
| Introduction to Psychology |
| Islamic Studies |
| Introduction to Mathematics |
| Functional English |
| Fundamentals of Management |
| Professional Writing |
| Introduction to Health and Life Sciences |
| Introduction to statistics |
| Financial Accounting Principles |
| Pakistan Studies |
| Communication Skills |
| Introduction to Entrepreneurship |
| Fundamentals of Marketing |
| Advertising and Sales Techniques |
| Service and Direct Marketing |
| Ethics and Social Responsibility |
| Introduction to Economics |
| Marketing Research Methods |
| Personal Selling and Sales Management |
| Digital Marketing |