DIGITAL MARKETING

The Continuing Education in Digital Marketing is a professional certificate designed to educate students about the role of marketing and how to use its principles in online marketing to succeed in a competitive marketplace. This program’s coursework includes social media, content marketing, search engine optimization (SEO), e-commerce, pay-per-click (PPC), web design, and user experience.

This program is ideal for business owners looking to upskill their marketing techniques or those interested in pursuing a digital marketing career. It is also an excellent opportunity for new entrepreneurs who wish to learn about marketing and set their enterprise apart using practical digital marketing skills.

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LEARNING OUTCOMES

 

  • How perceptions, brand loyalty, and purchasing are created and influenced through marketing.

  • How to use segmentation, targeting, and positioning to develop and sustain successful brands for effective and profitable marketing.

  • How to conduct a competitor audit and analysis.

  • Changes in the digital landscape and the significance of digital marketing.

  • Development of digital marketing strategy.

JOB MARKET

Digital Marketing continues to be a highly sought-after skill set in the field of marketing. A professional certificate in Digital Marketing will not only help you pursue a career in marketing but will also ensure the success of your own business.

Here are some employment outlooks for digital marketing professionals:

  • Digital Marketing Analyst

  • Ecommerce Manager

  • Search Manager

  • CRM Analyst

Courses Name
Digital Marketing Fundamentals
Customers Insights and SMM
Marketing Campaigns
Search Engine Optimization

ENTREPRENEURSHIP

Associate Degree in Commerce is a two year under graduate degree offered by the Department of Business Administration. The program is designed to develop and foster entrepreneurial mindset among student and help them understand the various stages of the entrepreneurial development. The degree also aims to ensure that the end-product of this program would be a functioning enterprise. This program is curated to develop students with entrepreneurial mind-set so they can create new ventures within and outside existing enterprises.

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LEARNING OUTCOMES

 

  • To identify the core concepts required in entrepreneurship

  • To demonstrate teambuilding skills while executing the final entrepreneurship business project.

  • To apply critical thinking and problem-solving skills with respect to entrepreneurship.

  • To demonstrate both the written and verbal communication skills required to present assignment and final project.

  • To practice leadership skills while executing the final entrepreneurship business project.

  • To employ ethical considerations while undertaking the entrepreneurial activities.

JOB MARKET

A degree in entrepreneurship can benefit business owners in almost every industry. The business skills gained from earning an associate degree in entrepreneurship apply to any business venture. Different positions for which jobs can be get are in the field of:

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  • Business Administration

  • Finance

  • Project Management

  • Public Relation

Course Name
Introduction to Psychology
Islamic Studies
Introduction to Mathematics
Functional English
Fundamentals of Management
Professional Writing
Introduction to Health and Life Sciences
Introduction to statistics
Financial Accounting Principles
Pakistan Studies
Communication Skills
Introduction to Entrepreneurship
Fundamentals of Marketing
Consumer Behavior
Marketing Research & Industry Analysis
Ethics and Social Responsibility
Introduction to Economics
Product Innovation & Design
Digital Marketing
Managing the Entrepreneurial Venture

ISLAMIC BANKING & FINANCE

Associate Degree in Islamic Banking and Finance is a two year under graduate degree offered by the Department of Business Administration. The program is designed to acquit students with the knowledge about the fundamentals of Islamic Banking and provides the students with the opportunity to become a good Islamic financial knowledge bearer to cater the ever-growing trends of Shariah, Economics, Finance, Accounting, Legal Shariah and Social Issues.

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LEARNING OUTCOMES

 

  • Discuss the modes of Islamic Economics, Finance and Banking system with methods that differentiate from conventional base application.

  • Explain the profit & loss sharing in the transitions or projects with the Islamic applications, methods and practices.

  • Use the correct form of language for the system which gives the accurate understanding of the Islamic Economics, Finance and Banking system at academic level.

  • Assess the policies regarding restrictions and permissions in the Islamic Economics, Finance and Banking.

  • Provide awareness about prohibited acts in the monetary dealing that makes the system transparent and viable of socio-economic line of the community.

JOB MARKET

Today, Islamic Banking and Financing is one of the world’s fastest-growing economic sectors which has become the talk of the financial world over the last two decades. Since this diverse sector has many opportunities and very little competition right now in the industry as it’s true potential hasn’t been realized yet, it is redefining the financial practices in many countries of the world which includes both the Muslim and non-Muslim nations. Depending on their specialization, Islamic finance institutions will recruit:

  • Investment Bankers

  • Investment Specialists

  • Corporate Bankers

  • Product Manager

  • Relationship Managers

Course Name
Introduction to Psychology
Islamic Studies
Introduction to Mathematics
Functional English
Fundamentals of Management
Professional Writing
Introduction to Health and Life Sciences
Introduction to statistics
Financial Accounting Principles
Pakistan Studies
Communication Skills
Introduction to Entrepreneurship
Fundamentals of Marketing
Islamic Banking and Finance
Money and Banking
Ethics and Social Responsibility
Introduction to Economics
Corporate Finance
Islamic Jurisprudence
Islamic Law of Contracts

TOURISM & HOSPIATALITY

Associate Degree in Tourism & Hospitality Management is a two year under graduate degree offered by the Department of Business Administration. The degree is designed to equip the students with the in-depth knowledge about the tourism industry and the changing nature of business in the tourism sector.

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LEARNING OUTCOMES

 

  • Understand the functional principles of hospitality and tourism business industry.

  • Develop an array of leadership skills and competencies to resolve conflict and leading positive changes in society.

  • Develop the appropriate knowledge, values and skills that support the development of the industry.

  • Demonstrate professional and responsible behavior in customer services.

JOB MARKET

Career opportunities in tourism are booming as the number of tourists continues to grow and visitor expectations change with every generation. Tourism and hospitality degree open the doors to different types of careers, such as:

  • Hospitality Services Coordinator

  • Guest Experience Manager

  • Director of HR & Training

  • VIP Lounge Assistant

  • Guest Services Coordinator

  • Communications Specialist

Course Name
Introduction to Psychology
Islamic Studies
Introduction to Mathematics
Functional English
Fundamentals of Management
Professional Writing
Introduction to Health and Life Sciences
Introduction to statistics
Financial Accounting Principles
Pakistan Studies
Communication Skills
Introduction to Entrepreneurship
Fundamentals of Marketing
Introduction to Tourism and Hospitality
Tourism Industry Analysis
Ethics and Social Responsibility
Introduction to Economics
Tourism and Hospitality Law
Tourism Event Management
Destination Marketing and Management

ACCOUNTING & FINANCE

Associate Degree in Accounting and Finance at Iqra University prepares students for a rewarding career in the field of accounting and finance. Along with mastering accounting and finance skills and knowledge, this program will help students develop communication & interpersonal skills, critical thinking and decision making. Moreover, the degree will enable them to apply knowledge to solve problems and to create value in the said field.

The program will enable participants to deal with financial records and figures and help organizations make efficient decisions based on financial analysis. The two-year Associate Degree will help accounting professionals create, update, review, and maintain accounting records and will play a key role in the overall operation of an organization.

The two-year associate degree in accounting and finance will build foundational skills in financial accounting, cost accounting, financial management and business law & taxation. The degree will serve students as a first step in their professional advancement.

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LEARNING OUTCOMES

After completing the program, a student will be able to:

  • Explain core concepts in Accounting and Finance.

  • Analyze Businesses’ accounting and finance related problems and formulate optimal solutions in local and global context.

  • Use technology as appropriate to analyze financial and non-financial information.

  • Communicate through oral and written means by using appropriate technology.

  • Demonstrate interpersonal and intrapersonal skills in groups and teams.

  • Exhibit work ethics and promote sustainable development goals.

JOB MARKET

The BS (Accounting & Finance) is a highly specialized degree, preparing the graduate as having expertise in Accountancy and Finance. Roles related to an Accounting & Finance degree include:

  • Accounting technician
  • Chartered accountant

  • Investment banker

  • Stockbroker

  • Tax adviser

  • Actuary

  • Data analyst
  • Retail banker

Course Name
Introduction to Psychology
Islamic Studies
Introduction to Business Mathematics
Functional English
Introduction to Information Technology
Academic and Professional Writing
Introduction to Environmental Studies
Introduction to Statistics
Financial Accounting 1
Pakistan Studies
Communication Skills
Cost Accounting
Financial Accounting 2
Philosophy and Critical Thinking
Principles of Finance
Audit and Assurance

Commerce

Associate Degree in Commerce is a two year under graduate degree offered by the Department of Business Administration. The program is designed to give its students hands on experience to cover all aspects of Commerce. Practical training in industry has been made an integral part of the scheme to acquaint the student with the current industry practices. An effective blend of teaching methodologies has been synchronized with the course requirements to ensure the effective learning and development.

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LEARNING OUTCOMES

After completing the program, a student will be able to:

  • Understanding of the basic concepts pertaining to trade and commerce.

  • Ability to solve complex numerical problems.

  • Ability to understand the laws and regulations pertaining to businesses.

  • Understanding the contemporary trends in the business

JOB MARKET

A candidate having commerce degree can get bookkeeper, financial, audit, tax, internal audit jobs, accounting manager, payroll jobs etc. in multinational and national accounting firms in Pakistan. Different positions for which jobs can be get after completing AD in Accounting and Finance are:

  • Tax planning

  • Managerial accounting

  • Cost accounting

  • Auditing Jobs

  • Corporate and partnership tax

  • Budget analysts

  • Financial managers

Course Name
Introduction to Psychology
Islamic Studies
Introduction to Mathematics
Functional English
Fundamentals of Management
Professional Writing
Introduction to Health and Life Sciences
Introduction to statistics
Financial Accounting Principles
Pakistan Studies
Communication Skills
Introduction to Entrepreneurship
Fundamentals of Marketing
Business Law
Cost Accounting
Ethics and Social Responsibility
Introduction to Economics
Auditing
Banking & Finance
Taxation

Sales & Marketing

Associate Degree in Sales & Marketing is a two year under graduate degree offered by the Department of Business Administration. The degree provides the students with the exposure to various aspect of selling, marketing, advertising, branding, implementing business plans, selecting, training, compensating, leading and motivating successful sales team in the market. The degree offers students a balance of academic knowledge and the practical experiences expected of aspiring sales managers to enable them to be competitive in the workplace.

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LEARNING OUTCOMES

After completing the program, a student will be able to:

  • Students will be able to select and apply technology to meet business objectives

  • Students will be able to apply fundamental sales techniques

  • Students will be able to apply retailing skills

  • Students will be able to apply fundamental marketing techniques

  • Students will be able to demonstrate professionalism in business environment

  • Students will be able to demonstrate effective interpersonal skills

JOB MARKET

Sales and marketing programs can teach you the best techniques for showing potential customers the value and strengths of a particular product. Associate’s degree programs in sales and marketing can lead to a career as

  • Sales agent

  • Advertising Agent

  • Promotion Manager

  • Retail Sales Manager

  • Event Manager

  • Social Media Marketer

Course Name
Introduction to Psychology
Islamic Studies
Introduction to Mathematics
Functional English
Fundamentals of Management
Professional Writing
Introduction to Health and Life Sciences
Introduction to statistics
Financial Accounting Principles
Pakistan Studies
Communication Skills
Introduction to Entrepreneurship
Fundamentals of Marketing
Advertising and Sales Techniques
Service and Direct Marketing
Ethics and Social Responsibility
Introduction to Economics
Marketing Research Methods
Personal Selling and Sales Management
Digital Marketing